Mutual Funds Commodities Research Tax Planning IPO Our Team Contact Us  
Google
Web www.equitybulls.com
Stock Report

| More

TCS Launches #ThisRun, a Unique Global Community for Runners

Posted On: 2020-10-29 04:12:51


Tata Consultancy Services (TCS) (BSE: 532540, NSE: TCS), a leading global IT services, consulting and business solutions organization, announced the launch of #ThisRun, a new worldwide community for runners, reinforcing its long-standing commitment to global marathon and running partnership platforms.

The new community brings runners together for better health and empowers them with technology innovation. Through inspirational stories, tools and tips, ThisRun imaginatively captures the power of sport to unite people, help them grow and push boundaries in order to challenge the status quo.

This year, new technology innovations introduced by TCS have helped to reimagine many of the world's top marathons as virtual events, and enabled runners across the world to participate. These include the TCS New York City Marathon, TCS Amsterdam Marathon, the London, Chicago and Boston marathons, as well as the world's largest cross-country race, the TCS Lidingöloppet.

To enhance the experience and recreate real life running events, TCS has introduced several novel features in its race apps, such as smart medals, soundtracks to give runners the experience of running through cheering crowds, unique AR and VR elements, and virtual maps to show where they are on a city course - regardless of their location elsewhere in the world. Additionally, AI-powered real-time digital coaching and the ability to store medals and achievements in a digital portfolio, make participation in these events more memorable.

These innovations have sparked widespread interest among runners. Over 43,000 runners from 109 countries participated virtually in the 2020 London Marathon, which emulated the experience of joining elite runners on the streets of London via a race app developed by TCS. Likewise, the Boston Marathon had 18,000 runners from across 97 countries running from afar, essentially 'bringing Boston to the world.'

"We are delighted that TCS shares our passion for the benefits to society that marathon running provides. The transformational change running brings into people's lives, the sense of global community spirit it engenders and the potential for leadership in many areas including sustainability and technology, are phenomenal," explained Hugh Brasher, Event Director, Virgin Money London Marathon. "Thanks to our partnership with TCS, and the race app they created, we were able to connect runners across the world and host a world-class virtual running experience."

Rajashree R, Chief Marketing Officer, TCS,said, "ThisRun cements our long standing commitment to running, and bringing the best of technology to unify the running community with shared experiences. This unique global community explores the motivations and emotions of runners, and celebrates the running experience. It pays tribute to the people who push their bodies and minds to achieve so many things beyond running, and the innovative role TCS technology plays in enhancing the marathon experience."

TCS' award-winning partnership with 12 of the world's top running events has resulted in its interactive race apps being downloaded more than 1.42 million times in 2019. These apps have won several awards, including the 'Best Sports Mobile Application' at the Mobile Excellence Awards, the 'MediaPost Appy Award' and Gold for 'App of the Year' at the Best in Biz Awards.

Shares of TATA CONSULTANCY SERVICES LTD. was last trading in BSE at Rs.2633.7 as compared to the previous close of Rs. 2621.75. The total number of shares traded during the day was 86748 in over 7139 trades.

The stock hit an intraday high of Rs. 2654.45 and intraday low of 2601. The net turnover during the day was Rs. 228462844.


Source: Equity Bulls

Click here to send ur comments or to feedback@equitybulls.com






Other Headlines:

CoSara Diagnostics Private Limited receives permission from CDSCO to manufacture COVID-19 test with two target genes

AU Small Finance Bank Limited makes equity investment in NPCI

MT Educare Limited announces financial results for the period ended June 30, 2020

NMDC bestowed with the National HR Best Practice Award by NIPM

Shri M V Iyer assumes charge as Director (Business Development), GAIL

SpiceJet launches dedicated cargo flights to Leh ensuring timely & seamless supply of essentials during winters

CG Power and Industrial Solutions Ltd allots shares, warrants to Tube Investments of India Ltd

Finolex introduces Anti Bacteria Ceiling Fan

Shashijit Infraprojects Limited bags new construction project at Dehri, Umbergaon

Glenmark Pharmaceuticals secures its position in the prestigious Dow Jones Sustainability Emerging Markets Index for the third year in a row

Angel Broking enables API integration with the launch of SmartAPI

SoftSol India Limited board to consider buyback on Dec 7, 2020

Azim Premji Trust, SBI Mutual Fund to invest in preferential issue of Tube Investments of India Ltd

Meghmani Organics Limited commences commercial production of two plants

The Lakshmi Vilas Bank Ltd. branches to operate as DBS Bank India Ltd branches from November 27, 2020

Siemens Limited announces Q4 FY 2020 results, Recommends dividend of Rs.7/- per equity share of Rs. 2/- each

Astral Poly Technik Limited to venture into plastic water storage tank business

HDFC Bank reappoints Mr. Umesh Chandra Sarangi as an independent director

Mahindra's All-New Thar receives 4-star safety rating from Global NCAP

Laurus Labs enters the rapidly growing biotechnology segment by acquiring a majority stake in Richcore Lifesciences

Fine Organic Industries Ltd starts operations of new facility

Plate Cutting ceremony of two autonomous electric vessels for ASKO Maritime AS, Norway

JTL Infra Ltd commences Commercial Production at recently acquired Mandi Gobindgarh Manufacturing Facilities

Prozone Intu invests in a mixed use development project at Mumbai

Ledo Tea Company Limited board approves delisting of shares

BSNL Selects Route Mobile for the Deployment ofSMS Firewall to identify and monetise their International A2P SMS Traffic

NIIT Ranked Among Training Industry's Top 20 Companies, 2020

Sheetal Cool Products Ltd commences E-Store Services and Export of Indian Savories

Lupin launches Tacrolimus Capsules USP

Shiva Cement to invest over Rs 1,500 crore in new clinker project at Odisha

HDFC to invest in Renaissance Investment Solutions ARC Private Limited

Aleor Dermaceuticals receives USFDA Tentative Approval for Testosterone Gel, 1.62% (20.25 mg/1.25 gm actuation)

Arab Bank for Investment and Foreign Trade, UAE selects Aurionpro's iCashpro+ to revamp its existing Corporate Internet Banking and Cash management platform

ARSS Infrastructure Projects Limited receives work order of Rs. 210 crore

Majesco Ltd fixes Dec 25, 2020 as record date for interim dividend

L&T Construction secures contract to build India's Longest River Bridge to connect states of Assam and Meghalaya across River Brahmaputra

Acuité Ratings assigns credit ratings to Dish TV India Limited

Spandana Sphoorty Financial Limited raises Rs. 100 crore through NCD issue

Agra Etawah Bypass BOT Project receives Completion Certificate

Thomas Cook India launches India's first Virtual Holiday Store

Bank of Baroda files insolvency application against Kesar Terminals & Infrastructure Ltd and subsidiary

Lasa Supergenerics Ltd receives further Injunction from Hon'ble High Court, Bombay restraining its competitor from Manufacturing albendazole

Indinfravit Trust declares distribution of Rs. 2.1598

Kirloskar Electric Company Ltd has laid off balance workmen at Uni5-15

Fire incident at The Ruby Mills Ltd's Dhamni Factory

ICRA updates on ratings of Dixon Technologies (India) Ltd

Gayatri Projects Limited receives Rs. 208 crore arbitral award

Datamatics enters into a buy-back arrangement with Cignex to divest its stake

Shahlon Silk Industries has sold land to reduce debt

Prakash Pipes Limited to issue 35 lakh shares on preferential basis



Website Created & Maintained by : Chennai Scripts
West Mambalam, Chennai - 600 033,
Tamil Nadu, India

disclaimer copyright © 2005 - 2019