It's that time of the year again when we dedicate ourselves to sharing special moments and experiences with loved ones; from delicious feasts to ceremonies, to ticking off our mandatory shopping list. As we usher in the festive mood, Westside is here to spread the cheer with its all-new campaign 'What's Your Festive', which is all set to take you for a trip down the memory lane, laced with those precious moments and timeless memories with friends and family!
"With the lockdown bringing families together, this period offers options galore to celebrate the festive season. From hanging out with your family to hosting an intimate lunch with your closest friends, the possibilities are not only endless but safe. Our campaign 'What's Your Festive' celebrates moments that are precious with friends and families, besides presenting a great opportunity of sharing time with family, getting our homes spruced up with the latest décor and hosting fabulous home parties and also allows our customers craft a festive story in a bohemian/urban way. This campaign is all about reimagining celebration and with that extra dash of all things close to our heart", said Umashan Naidoo, Head of Customer at Westside.
Westside's 'What's Your Festive' campaign celebrates the Westside family, and the videos feature the employees who have captured the spirit of the brand, by sharing moments of their festive moments. "By collaborating with our best brand ambassadors, our employees, we hoped to celebrate with our Westside family and people who are involved in making the collections come alive", adds Umashan. The narrative captures the essence of a modern and optimistic India that embraces new trends while still holding on to its tradition. "Our campaign celebrates all cultures, irrespective of the age, size, or orientation - everybody is invited to celebrate!" said Umashan.
With its point of view on style, Westside's festive collection is an apt response to all your fashion dilemmas. The selection includes dress up casuals to understated blings, prints, and colours which will not only help you to get the look but also allow you to add a punch to your zoom parties, social media posts, and selfies!
As we prepare to rejoice during the festive months, there is no better time to go ethnic! Vark and Zuba is all set to present collections, reflecting embellished styles and timeless sophistication for you to adorn yourself in elegance and grace. For the contemporary and free-spirited customers, Bombay Paisley's ethnic-inspired fusion wear promises to help you pep up to be your snazzy self. Perk up your style quotient and ensure the right finishing with comfortable footwear and accessories, specially designed for the festive season. For Men, ETA offers a wide range of tunics, Nehru jackets, and linen pants. We haven't forgotten the kids either, as they too can splurge and shop and pick from a gamut of choices available in various hues and patterns with the exciting mini-me looks!
This season, do more than just beautify your homes! Gift your loved ones and light up their space with a range of exciting assortment from Westside Home - table scaping, bedroom, and special pieces for the home - plush velvets, beautiful brocades in full metallic and charming cushions that are an answer for every space. You're bound to find something to put a smile on someone's face.
For those venturing out, do not forget to head to any one of Westside's 165 countrywide stores and take advantage of the amazing 'Get the Look' offer at Studio West - the brilliant destination for self-pampering! Unleash the magnificent diva in you with 16 edited shades of foundation that will leave you spoilt for choice! Don't let those masks stop you from flaunting your make up mania. Experiment with Studio West's most sensational eye foil that will make your eyes lids shimmer.
Do not forget to explore your options with Westside's 'Fresh Friday'. "There's always something new for customers to visit our stores or online on Fridays. We have been sensitive to Value - and our focus to provide the best value in safety, experience, availability, service, content and digital and style will put a glow on your face when you look at the price", adds Umashan.
With the pandemic creating constraints ons all the celebrations, there's no reason we can't keep the festive cheer with a little adornment and some cosy, private get-togethers! So what are you waiting for? Add a little extra festive magic, stay home for cozy catch-ups, and celebrate in style and make it all the more special. Visit Westside today!
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