Mutual Funds Commodities Research Tax Planning IPO Our Team Contact Us    
Stock Report

| More

CenturyPly announces application of Virokill Technology in its manufacturing process killing 99.99% virus, with the launch of New TVC

Posted On: 2020-08-03 02:22:45

Century Plyboards (India) Ltd., India's one of the largest manufacturer of plywood and decorative, had been relentlessly working throughout the lockdown period and has come out as a pioneering solution in the wood panel industry. The brand today announced the use of nano technology in manufacturing of its plywood and laminate products. The highly activated and energized Nanoparticles physically rupture and kill viruses coming in contact with it. This has been tested and certified under Antiviral Efficacy Test as per ISO 21702:2019 international standard, by Biotech Testing Services (BTS) Mumbai. The certification declares an efficiency of 99.99% in killing viruses. The nanoparticles are effective throughout the lifetime of furniture as those are embedded in the polymer matrix system. Currently CenturyPly is using Virokill technology in manufacturing of Architect ply, Architect plus, Club prime/710 plus, Bond 710/Pro710, WIN MR, IS:710 Marine for plywood range, Club Prime, Bond 710, Win MR for Block boards, Century Laminates (1 mm), Natural Veneer (Natzura woods) and entire teak range.

The brand has launched new advertisement in association with creative agency Wunderman Thompson to explain the benefit of CenturyPly Virokill products. The film features a couple who enter a newly built empty house. Impressed by the various custom-made furniture, the pregnant wife is moved by a beautiful cradle. Her natural instincts was to touch the cradle but she holds herself back apprehending it as in safe. Noticing the hesitation in his wife, the caring husband comes forward and assures that all the furniture are made of Century Laminates and Ply, made with nanotechnology which enables them to destroy viruses coming in contact with it. Renowned actor Parambrata Chattopadhyay has been roped in for the advertisement who with his natural charisma will indeed connect with the audience to spread the message of bringing CenturyLaminates and CenturyPly products home . The advertisement will be aired on TV, digital, radio and trade channels to ensure that target consumers are aware of this pioneering advancement brought in wood panel industry by Centuryply. (Ad link:

Commenting on the launch, Mr Keshav Bhajanka, Executive Director, CenturyPly said, "Since February, during the onset of Covid pandemic in our country, we have been trying to provide a solution to our consumers to make them feel safe at their own homes. I am glad that our technology has been certified to offer to our customers, laminates and ply that kills 99.99% virus it comes in contact with. The addition of technology adds another feather to the already existing expertise of CenturyPly as a provider of innovative solutions in home decorative space. Our new TVC addresses same need and concern of consumers regarding the current situation and explains the safety to maintain surface safety at home."

Shares of CENTURY PLYBOARDS (I) LTD. was last trading in BSE at Rs.128.75 as compared to the previous close of Rs. 127.6. The total number of shares traded during the day was 15638 in over 502 trades.

The stock hit an intraday high of Rs. 128.9 and intraday low of 126.5. The net turnover during the day was Rs. 1999831.

Source: Equity Bulls

Click here to send ur comments or to

Other Headlines:

Zydus Wellness Limited fixes Rs. 1775.85 as floor price for QIP

Baring Private Equity Asia to delist Hexaware Technologies Limited from the Stock Exchanges in India

IDFC FIRST Bank to launch SafePay - contactless card payments on phone

Kirloskar Brothers Ltd invests Rs. 7.50 crore in The Kolhapur Steel Ltd

Datamatics announces expansion of distribution agreement with Ingram Micro for META region for its Intelligent Automation (IA) products

K P I Global Infrastructure Ltd completes development of new 11kV transmission line

IIFL Securities Ltd to acquire additional 6.25% stake in Trendlyne

TCS and Yale University Develop Secure, Private Off-Grid Networking Platform Using Blockchain

ICRA removes rating watch on JSPL's bank facilities

STL strengthens global leadership team to drive the next phase of growth

Mphasis partners with fintech platform Upswot to offer marketing insights though alternative data for business banking

HCG - Strand Life Sciences Launch StrandAdvantage500 to Broaden Patient Access to Genomic Testing

GAIL wins Leaders Award at the Frost & Sullivan and TERI's Sustainability 4.0 Awards 2020

Aurionpro announces Smart Transit wins in Global Markets

Ircon International Ltd secures works for Rs. 400 crore

CreditAccess Grameen Ltd allots 1000 NCDs

WABCO India Ltd board to consider quarterly results on Oct 23, 2020

Hexaware's Unified Teams Bot COCO is Now Available on Microsoft AppSource

Airtel onboards Waybeo to its Startup Accelerator Program

StackRoute announces programs in Data Engineering to meet the Enterprise Big Data requirement of the industry

Hester acquires technology from ICAR - IVRI to develop a new generation Brucella Abortus S19 Delta Per Vaccine

Tech Mahindra and Rakuten Mobile Collaborate to Bring RCP to Global Customers

TCS OmniStore™ Wins Award for Excellence in Omnichannel Interactive Customer Experience

Palash Aggrawal joins LT Foods as Group Head HR

IndiGo tops the Safe Travel Barometer in India

BEML Ltd raises Rs. 150 crores through Commercial Paper

SRL Diagnostics extends its collaborative endeavors for AI in Histopathology

Mphasis is a leading Machine Learning (ML) solutions partner in AWS Marketplace

Discovered price of Rs. 475 accepted as delisting offer price of Hexaware Technologies Ltd

Bajaj Holdings & Investment Ltd Board to consider Q2 results on October 22, 2020

Maharashtra Scooters Ltd Board to consider Q2 results on October 20, 2020

Global investment firm KKR to invest ₹ 5,550 crore in Reliance Retail Ventures

Sun Pharma announces the launch of ILUMYA® (tildrakizumab) for treatment of Plaque Psoriasis in Japan

Satin Creditcare Network Ltd to consider NCD issue to raise Rs. 175 crore

IndiGo operated its maiden CarGo flight to Chittagong

TCS Deploys AI-Powered Software to Enable Safe Return to Work for its Employees

Lupin Launches Divalproex Sodium ER Tablets USP

HCC closes sale of Farakka Raiganj Highways to Cube Highways at enterprise value of Rs. 1,508 Crore

CG-VAK Software and Exports Limited awarded Endurance Award by CII

Maan Aluminium Ltd recognised as 'Two Star Export House'

TTK Prestige Ltd board to consider 2nd quarter results on Nov 10, 2020

Federal Bank Offers EMI on Debit Cards to Customers for Purchase of Two Wheelers

GE to pursue exit from new build coal power market

Wonderla Holidays Ltd. Launches

Fitch takes rating action on Four Indian NBFIs following pandemic-impact review

ANUH Pharma Ltd approves allotment of 2,50,56,000 Equity Shares

Morrisons Expands Strategic Partnership with TCS

CRISIL reaffirms commercial paper rating of Cadila Healthcare Ltd

Strides receives USFDA approval for Butalbital, Acetaminophen, and Caffeine Tablets

Kavit Industries Limited to acquire existing pharma company, change name

Website Created & Maintained by : Chennai Scripts
West Mambalam, Chennai - 600 033,
Tamil Nadu, India

disclaimer copyright © 2005 - 2019