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Thomas Cook India sees opportunity in demand for mini-breaks Introduces City Escapes

Posted On: 2020-07-07 23:25:30


Thomas Cook (India) Ltd., India's leading integrated travel services company, has launched City Escapes, a range of mini-breaks set in some of the finest cities across Europe: Central, Eastern & Nordic, the Baltics, Balkans & Eurasia. With an unerring focus on customer health and safety, City Escapes offer accommodation at carefully selected branded hotels, with both transfers and sightseeing tours arranged on a private basis. The packages come at affordable price points starting at Rs. 19 700.00* with the added advantage of special offers like hotel upgrades and complimentary entrances/sightseeing.

Despite the pandemic, international travel remains high on the Indian consumer's bucket list, and Europe a clear favourite. Thomas Cook India's Holiday Readiness Travel Report - Future of Travel post COVID-19 reiterates significant pent up travel demand: 36% respondents revealing keen interest in an international holiday with Europe selected by over 38%. Thomas Cook India's City Escapes was hence conceptualised to offer Indians bite-sized breaks in and around Europe, at very attractive rates. Included are iconic destinations: Istanbul, Budapest, Salzburg, Vienna, Helsinki, Krakow; millennial favourites of Prague and Zagreb or fresh emerging options like Riga and Almaty.

The 4 night - 5 day City Escapes includes all the essential elements needed for a mini-break: airport-hotelairport transfers, quality accommodation at branded city-centre hotels and breakfast. Adequate free-time allows customers to top-up their holiday with optional tours based on their unique interests, or to explore the city at leisure. For the adventurous, City Escapes can be clubbed to include two or more cities per trip. The cities included, being global business hubs, offer corporate travellers a delightful B-Leisure extension, post meetings - to discover the city and surrounds; also inclusion of spouse and family for some welldeserved family bonding time.

With departures starting from September 2020, City Escapes intend to showcase destinations at their best - against the resplendent colours of autumn and then the festivity and grandeur of Christmas markets. Thomas Cook India's City Escapes offer customers a range of benefits:

1. Branded city-centre hotels; hotel/room upgrades to 4* & 5*
2. Attractive price-points
3. Flexibility of date change*; Zero cancellation charges up to 5 days prior to departure
4. A minimal booking amount of merely Rs. 5 000.00*; Easy payment and EMI options
5. Meticulous health & safety under the Company's Assured Program in partnership with Apollo Clinics
6. Overseas Medical Insurance- cover includes Covid-19 related hospitalisation

Mr. Rajeev Kale, President & Country Head - Holidays, MICE, Visa, Thomas Cook (India) Ltd. said, "Indian consumers are displaying a growing appetite for mini-cations that are convenient and flexible. Therefore, our City Escapes have been thoughtfully designed to include centrally located hotels for easy access, optional top ups with a diversity of experiences - and at very affordable pricing." He added, "Our City Escapes offer both private transfers and tours and come with the stamp of our Assured Program in partnership with Apollo Clinics, ensuring meticulous health and safety protocols at every stage of the customer journey."

Shares of THOMAS COOK (INDIA) LTD. was last trading in BSE at Rs.29.45 as compared to the previous close of Rs. 29.25. The total number of shares traded during the day was 96904 in over 582 trades.

The stock hit an intraday high of Rs. 29.8 and intraday low of 28.3. The net turnover during the day was Rs. 2814910.

*Terms and conditions apply


Source: Equity Bulls

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