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Blue Star launches a new range of 'Premium-Yet-Affordable' Residential Air Conditioners

Posted On: 2020-02-25 10:23:16


Blue Star, India's leading air conditioning brand, which is known for its premium products and has earned the trust of millions of customers with its range of innovative and elegant residential air conditioners, today announced the launch of its new range of best-in-class residential air conditioners. This new range caters to the expectations of those customers who desire premium, high-quality ACs but at attractive prices.

With this strategic foray into the 'Premium-Yet-Affordable' segment, Blue Star has rolled out a stunning range of 3-star inverter split air conditioners that are available at attractive prices starting from Rs 31990/- for a 1 ton 3-star inverter split AC and from Rs 37990/- for a 1.5 ton 3-star inverter split AC.

This new range of ACs retains the premium build quality which is the hallmark of Blue Star air conditioners. They are built to be highly reliable and durable and are virtually trouble-free. The ACs are also highly energy efficient, so running costs are low. Besides, the complete range runs on eco-friendly refrigerants.

Another significant aspect of this range of ACs is that each unit comes with a built-in voltage stabiliser that ensures trouble-free operations across a wide range of input voltage from 160V to 270V without the need for an external voltage stabiliser. This not only saves on the cost of the external stabiliser but it also does away with the need for space besides the nuisance of having to mount one beside the AC.

Blue Star also facilitates purchase of these ACs through easy financing options. Customers can avail of attractive finance at zero percent interest with easy EMI options. There are also cash-back offers via tie-ups with leading banks and finance firms.

All Blue Star inverter ACs are backed by an assured comprehensive warranty for the first year, and a long-term warranty of 10 years for the compressor. Customers can also avail of extended warranty options from the second year onwards for the next 5 years.

Speaking to the Press at a conference held at Chennai, B Thiagarajan, Managing Director, Blue Star Limited, said, "I am glad that with this launch we are now present across the entire price spectrum of residential ACs, and offer the most comprehensive mix of innovative and future ready products, all of which can cater to the most specific and distinct requirement of any customer. I am positive that this, in conjunction with our association with Virat, will help us continue to expand further, cutting across geographies and demographics."

Shares of BLUE STAR LTD. was last trading in BSE at Rs.826.5 as compared to the previous close of Rs. 844.95. The total number of shares traded during the day was 1404 in over 331 trades.

The stock hit an intraday high of Rs. 852 and intraday low of 822.85. The net turnover during the day was Rs. 1169800.


Source: Equity Bulls

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