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Havells launches Delite Alkaline High Recovery, Eco-friendly Water Purifier in Bhubaneshwar

Posted On: 2020-02-13 15:16:29


Havells India Limited, a leading Fast-Moving Electrical Goods (FMEG) and consumer durable company today announced the launch of its technologically advanced latest range of alkaline water purifiers with 50%+ water recovery. The new feature marks Havells commitment to provide an unparalleled water purifying experience to consumers.

Conventional RO purifiers process around 70% of inlet water while recovering only 30% of purified water. The latest Delite Alkaline RO water purifiers by Havells processes more than 50% of inlet water, infusing them with essential minerals - giving consumers access to larger quantity of nutritious, healthy and purified alkaline water.

True to its brand promise of 'Making a Difference', the new range of water purifiers for the first time in the country would offer safe & healthy alkaline water infused with natural mineral fortifications. The promise would be delivered initially through two variants namely 'Delite Alkaline High Recovery' and 'Delite Alkaline.' Havells Delite is an indigenously developed and designed at its own R&D facility and manufactured at its state-of-the-art manufacturing plant located in Haridwar, Uttarakhand.

The Delite Alkaline range offer host of advanced consumer benefits such as protection through triple purification of 100% RO and UV with UV LED to maintain 24x7 tank hygiene of high-quality food grade stainless steel, amongst others. Consumer are assured get 8+pH level of water by addition of essential alkaline minerals, a lower Oxidation Reduction Potential (ORP), which results in antioxidant water. Product design and styling of the purifier is unique and gives smart alerts on performance, cartridge life, preventive maintenance, power indicator, alerts in case of low water pressure, pump failure and self-diagnosis requirements etc. Havells strengthens its brand promise and commitment by addressing the concern over safe & healthy drinking water.

Present at the launch, Mr. Shashank Shrivastav, Vice President, Havells India Ltd said, "We are delighted to introduce our newest range of Alkaline RO and UV water purifiers in Odisha which offers healthy alkaline drinking water with 8+ pH level. Today, consumers are health conscious, hence they have an inclination towards advanced purification technologies when it comes to drinking water. This has resulted in an increased demand for bespoke and technologically enriched water purifiers across the country. Odisha faces challenges such as depleting levels of water and contamination due to excess amount of fluoride, iron and salinity. Excess fluoride in water leads to skeletal fluorosis that causes joint pain, damage to joints and bones, dental fluorosis, high level of iron in water causes constipation and liver diseases while high salinity causes high blood pressure. To address these challenges and for the better of the nation, we have launched the new Delite Alkaline high recovery water purifiers which remove all possible impurities and most importantly saves over 50 percent plus water."

He further adds, "Innovation is a key focus at Havells and naturally, it reflects in our water purification segment too. Our water purification technology involves 8 stages which removes all impurities, adds the goodness of natural alkaline minerals and magnetize water to improve hydration and mineral absorption in the body. The purifier consists of high-quality food grade stainless steel tank ensuring that purified water is free from toxins, chemicals and other harmful components."

Havells newly launched water purifiers also make a mark with their aesthetic design, exuding a premium look and feel with compact styling. The product is available in dual tone colours with white & beige and blue.

Shares of HAVELLS INDIA LTD. was last trading in BSE at Rs.617.35 as compared to the previous close of Rs. 618.25. The total number of shares traded during the day was 31987 in over 909 trades.

The stock hit an intraday high of Rs. 621.2 and intraday low of 611.6. The net turnover during the day was Rs. 19713203.


Source: Equity Bulls

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