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Thomas Cook India Signs Long Term Strategic Agreement with Experience Hub to Drive 2020 Visitation to Yas Island Abu Dhabi

Posted On: 2020-01-07 17:11:17

Thomas Cook (India) Ltd., India's leading integrated travel and related financial services company, has entered into a strategic long term agreement with Experience Hub, the trade and promotion arm of Yas Island Abu Dhabi, one of the world's fastest growing leisure and entertainment destinations, to drive visitation in 2020 and beyond. The agreement will further engage the India market for the destination, through the implementation of initiatives, including, product development and training engagement.

Thomas Cook India provides Experience Hub an extensive range of viable consumer segments, from families, friends, millennials and young professionals to students and edu-tainment sectors, as well as Corporate MICE and B-leisure.

Experience Hub offers partners exclusive packages and resources to enhance strategic business and product development, and also provides innovative and growing training facilities, such as the Yas Expert online destination training and certification program designed to elevate local trade partners' expertise and knowledge about Yas Island, enabling them as in-market experts and positioning them to upsell Yas Island and enhance their own product offering to their own clients.

Thomas Cook India's consumer data highlights that in addition to the convenient access of a short haul destination, Yas Island offers Indian travelers a diversity of engaging experiences: Ferrari World Abu Dhabi, home to the world's fastest roller coaster, the adrenalin rush of F1 drives at the Yas Marina Circuit, the latest attraction CLYMB™ Abu Dhabi with the world's largest indoor skydiving flight chamber and tallest indoor climbing wall- all serving to entice India's adventure-seekers; Warner Bros. World™ Abu Dhabi, Yas Waterworld and shopping at Yas Mall appealing to families. Yas Island's extensive calendar of events also offers year round opportunities for music, sports, culture, cuisine and more.

Rajeev Kale, President & Country Head - Holidays, MICE, Visa, Thomas Cook (India) Ltd., said, "Our Thomas Cook 2020 India market trend analysis reveals high potential for multiple micro-cations and enriching experiences and Yas Island is hence a significant opportunity. In our focus to target this growth potential and amplify travel experiences for our customers, we are delighted to partner with Yas Island's Experience Hub to create an exciting one-stop-entertainment-destination for our diverse range of Indian travelers. We look forward to redefining the Yas Island experience via a dynamic range of offerings and joint engagements- to give fillip to demand across our B2B and B2C markets- and for repeat visits!"

Liam Findlay, General Manager of Experience Hub said, "We are delighted to partner with Thomas Cook India, a leader in the India market and leverage its product innovation and extensive range of consumer segments, to curate and bring to India's consumers the best of Yas Island's experiences. Our intent is to maximize on the demand potential from both India's metros and its potential growth markets and Thomas Cook India's extensive network will be of significant value in this outreach."

He added, "At Experience Hub we believe in curating tailor made experiences for holidaymakers visiting Yas Island and equip our trade partners in the required knowledge of all that the destination has to offer. With this agreement, we will engage and incentivize our local trade partners, encouraging them to create experiences that will resonate with the Indian tourist market."

Shares of THOMAS COOK (INDIA) LTD. was last trading in BSE at Rs.61.75 as compared to the previous close of Rs. 61. The total number of shares traded during the day was 16895 in over 211 trades.

The stock hit an intraday high of Rs. 67.15 and intraday low of 61.7. The net turnover during the day was Rs. 1059320.


Source: Equity Bulls

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