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Future Consumer Limited and Amazon initiates implementation of Online Distribution Tie-up

Posted On: 2020-01-06 09:26:55

Future Consumer Limited (FCL) and Amazon Retail India Private Limited (ARIPL) had signed a long-term agreement for distribution of Future Consumer's portfolio of brands online.

Future Consumer has brands and products in multiple categories in food, home care and personal care and beauty space and has built successful brands like Tasty Treat for snacks, Voom for fabric care, Dreamery for dairy, Karmiq for dry fruits, Mother Earth for organic staples, Kara for personal care, CleanMate for household cleaning, among several others. Future Consumer's brands are currently available across multiple channels including general trade, digital platforms and modern retail. The brands are also available at more than 1700 stores across Future Group's retail chains including Big Bazaar, EasyDay, Heritage Fresh, Nilgiris, WH Smith, among others. Currently, Future Consumer has a largely offline presence. Through this agreement, Future Consumer will build an online channel and offer Future Consumer's brands to millions of Amazon's customers.

"The collaboration with Amazon will expand the reach of our brands to new sets of customers on Amazon India's online marketplace. We will be working closely with Amazon to develop marketing and promotion initiatives and look forward to using Amazon's technical expertise and resources to increase the reach of our brands. Our distinct portfolio of brands catering to aspirational categories will be an excellent addition to Amazon's offerings, hence we believe this is a win-win agreement," said Ashni Biyani, Managing Director, Future Consumer Limited.

This arrangement with ARIPL is expected to give a fresh fillip to Future Consumer's growth plans and increase the existing share of sales that originate from outside the Future Group network. Both organizations will work together closely to drive growth of Future Consumer's brand portfolio online.

"As ARIPL ramps up its presence for online retail on Amazon.in, we continue to look for ways to expand selection for our customers. We are delighted to have Future Consumer's strong brand portfolio added in, such as Golden Harvest and Desi Atta for staples, ready to eat food from Tasty Treat and dry fruits from Karmiq. Millions of our customers will have access to these products to ensure we work closely together to continue delighting our customers", said Sameer Khetarpal, Director, ARIPL.

Shares of Future Consumer Ltd was last trading in BSE at Rs.24.2 as compared to the previous close of Rs. 23.9. The total number of shares traded during the day was 121337 in over 646 trades.

The stock hit an intraday high of Rs. 24.75 and intraday low of 24.05. The net turnover during the day was Rs. 2957159.


Source: Equity Bulls

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