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McDonald's adds 'Dosa Masala' burger to the menu in north and east of India, inspired by Indian taste palate

Posted On: 2019-12-23 23:23:14

Inspired by Indian taste palate, McDonald's has introduced 'Dosa Masala' burger to its menu across restaurants in north and east of India. Priced at INR 59/- (plus applicable taxes), the new burger is a part of all-day menu and will be available across all restaurants in north and east of India.

The new Dosa Masala burger is made with a tasty and spicy grilled vegetable patty flavored with a mix of Indian spices, exclusively crafted by McDonald's for its Indian customers to deliver the iconic taste customers know and love. The patty is topped with a tangy rasam sauce to give a burst of authentic regional flavors, and all that packed in a whole wheat bun topped with black and white sesame seeds.

"We are excited to bring Dosa Masala burger to our customers in north and east of India. We have a proud legacy of bringing authentic local flavors to our customers. McAloo Tikki is one such menu item that is very popular among our consumers here. With Dosa Masala, we are providing more options in the vegetarian menu, staying close to the Indian taste palate. At McDonald's, we remain committed to develop products as per the tastes and preferences of our customers," says, Ajita Saxena, Director - Marketing, McDonald's, North and East India.

McDonald's recently launched its popular breakfast menu in north and east of India, which has received a positive feedback from the customers. The menu offers a choice of breakfast options such as Veg McMuffin, Egg & Cheese McMuffin, Sausage McMuffin, Egg & Sausage McMuffin, Hot cakes, Hash brown along with coffee and available beverages. As a limited time offer, McDonald's is offering the choice of a complimentary beverage with Veg McMuffin or Egg & Cheese McMuffin*. Additionally, dine-in customers can enjoy unlimited coffee refills during breakfast hours.

*Limited period offer until 31 Jan 2020.


Source: Equity Bulls

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