India's largest outdoor Advertising agency, Times OOH has helped Godrej Interio in setting up a first-of-its-kind experience centre in the garb of a retail space, at Terminal 2 of the Chhatrapati Shivaji Maharaj International Airport in Mumbai.
As per research commissioned by Times OOH, the average dwell time at Terminal 2 is 115 minutes, out of which approximately 10 dedicated minutes are spent at experiential centres. THis lucrative business opportunity enabled Godrej Interio to set up experiential centres that offer superior comfort for passengers to experience their products while also offer larger spaces for better display.
Dhanraj Israni, Product head - Airports at Times OOH said, "The Godrej Interio campaign at Mumbai Airport's T2 Terminal was unique in the way it enabled flyers to experience the brand's products vis-a-vis a targeted communication, This impactful branding exercise would have a long-lasting positive association in the minds of the passengers. After this runaway success, we are looking forward to using our recently installed modular plug-and-play kiosks to shorten the turnaround time for promotional events at the airport for future endeavours."
Mumbai International Airport is among the busiest in the world, recording a footfall of over 50 Million Passengers in the last financial year, with the festive season leading to higher footfalls. Given a passenger at Mumbai Airport indulges in shopping twice a month on average, and 97% passengers belong to the elite NCCS A category. Times OOH's impactful dynamic ad presence along with high visibility was able to deliver significant brand recall and unparalleled value to Godrej Interio.