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ITC Ltd. launches Sunfeast Veda Marie Light biscuits, with the goodness of five natural ingredients

Posted On: 2019-11-28 16:43:27

Sunfeast Veda Marie Light is the first-of-its-kind Marie biscuit enriched with Tulsi, Ginger, Cardamom, Ashwagandha, Mulethi

Sunfeast, one of India's most popular biscuit brands from the house of ITC Foods is set to delight biscuit consumers by launching a first of its kind Sunfeast Veda Marie Light, a unique offering enriched with the goodness of 5 natural ingredients namely, Tulsi, Ginger, Cardamom, Ashwagandha and Mulethi.

Each biscuit has the perfect balance of these unique ingredients, which combine in a specially crafted blend to impart a special taste that enhances the everyday tea experience, making it more enriching. This unique offering is the latest addition to the Sunfeast Marie Light portfolio that currently consists of Marie Light Rich Taste, Marie Light Oats, Marie Light Orange and Marie Light Vita variants. During consumer research, it emerged that the primary reasons for which consumers eat Marie biscuits are as an accompaniment with tea, and also because Marie as a format is perceived to be healthier as compared to other biscuits by consumers. Building on these insights, Sunfeast has crafted an offering that is tasty and also has the goodness of Tulsi, Ginger, Cardamom, Ashwagandha and Mulethi.

Mr. Ali Harris Shere, Chief Operating Officer, Biscuits & Cakes at ITC Ltd. said "We are excited to introduce the first-of-its-kind Sunfeast Veda Marie Light. With this new and differentiated offering, Sunfeast endeavors to bring to you the goodness of 5 natural ingredients that find a prominent place in India's ancient wisdom fused together in a tasty and delightfully crisp Marie biscuit. Sunfeast Marie Light has traditionally owned the space of being the best accompaniment with tea and has been at the forefront of driving innovations in the segment. Our objective is to ensure that Sunfeast Veda Marie Light enriches the tea time experience for consumers with its unique taste."

The product will be available at modern and general trade outlets. The 75g pack is priced at Rs. 10 and 250g family pack is priced at Rs. 30. Sunfeast Veda Marie Light has been thoughtfully created in a unique stay-fresh pack (2 individual inner packs inside one pack) which ensures lesser breakage, convenience of storage and keeps the product fresh for a long time even after the seal of the outer pack is broken in convenient pack size.

Shares of ITC LTD. was last trading in BSE at Rs.246.6 as compared to the previous close of Rs. 246.95. The total number of shares traded during the day was 306587 in over 3752 trades.

The stock hit an intraday high of Rs. 248 and intraday low of 245.75. The net turnover during the day was Rs. 75649878.


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