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TCS to Power the Digital Experience at the Standard Chartered Singapore Marathon 2019

Posted On: 2019-11-28 16:41:11

- Official Race App, Designed and Developed by Tata Consultancy Services, Promises Exciting Experiences for Runners and Spectators

- TCS will Also Support a Squad of Indigenous Runners from Australia at the Event

Tata Consultancy Services (TCS) (BSE: 532540, NSE: TCS), a leading global IT services, consulting and business solutions organization, has announced that it is the official technology partner of the Standard Chartered Singapore Marathon (SCSM) for the sixth year running.

The SCSM is one of the major global running events that attracts approximately 50,000 runners each year across all race categories from more than 125 countries. The TCS-designed SCSM 2019 mobile application is set to play an integral role in the race, with features such as live runner tracking, race-day information, regisiration details, social media integration and more. As an essential digital companion, the app also features a customizable fitness plan powered by Journey Fitness coaches, and the real time status of pace, distance and calories burnt to help runners train and conquer the marathon.

Additionally, TCS will be sponsoring a squad of runners from the Indigenous Marathon Foundation (IMF), an organization that uses running as a platform to help improve fitness and well-being for indigenous Australians, to take part in the race.

"We are proud to be the official technology partner of the Singapore Marathon for the sixth consecutive year. We view this partnership as an outstanding platform to demonstrate our commitment to community health and wellbeing," said Sean Davidson, Head of Marketing & Communication, Asia Pacific,TCS. "This year we are also excited to have runners from the lndigenous Marathon Foundation participate in the race and look forward to building on this partnership that is growing and delivering impactful results."

"For six years running, TCS has been an important part of the Standard Chartered Singapore Marathon and key to our innovation and technology advancement for the race," said Geoff Meyer, Managing Director of Asia, The IRONMAN Group. "The functionality of the app and usefulness for runners and spectators alike, it is a key tool for all. As we continue to improve elements of the race and enter our next evolution with a night event, TCS helps pace our technology component and we couldn't be more pleased to continue our relationship with them."

TCS has been boosting its community outreach and brand awareness across the world by promoting fitness and sponsoring sporting events. TCS partners with many of the world's largest running events, including the TCS NYC Marathon, TCS Amsterdam Marathon, TCS Lidingolopet (the world's largest cross-country run), TCS World 10k Bengaluru, TCS Clark Animo Run, Australian Running Festival, London Marathon, Chicago Marathon, and Boston Marathon. For more information about TCS' running sponsorships, please visit: https://www.tcs.com/sports-sponsorships

Shares of TATA CONSULTANCY SERVICES LTD. was last trading in BSE at Rs.2077.35 as compared to the previous close of Rs. 2053.45. The total number of shares traded during the day was 93915 in over 6333 trades.

The stock hit an intraday high of Rs. 2093.95 and intraday low of 2061.3. The net turnover during the day was Rs. 195560077.


Source: Equity Bulls

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