Mutual Funds Commodities Research Tax Planning IPO Our Team Contact Us    
Google
Web www.equitybulls.com
Stock Report

| More

IndiaMART is encouraging more businesses to come online with 'Bada Aasaan Hai' Campaign

Posted On: 2019-11-27 18:15:38

IndiaMART, India's largest online marketplace rolled out its new brand promise with the core message as 'Bada Aasaan Hai'.

From being a functional platform with the tagline "Kaam Yahin Banta Hai", IndiaMART has come a long way. The brand has influenced the entire business ecosystem and has proved to be the one-point destination to get all the work done. Now the brand is set on a journey to bring in ease in doing business and to show how easily the offline businesses can scale themselves using an easy to use online platform.

Sumit Bedi, Vice President - Marketing & CX at IndiaMART stated, "IndiaMART's new brand promise 'Bada Aasaan Hai' clearly resonates with the way the brand has functioned over the last two decades and is aligned with our long term mission to make doing business easy for the millions of businesses by providing them tech-enabled, easy and cost-effective solutions. We have just scratched the surface, there is a huge scope for business inclusion which will only be possible by encouraging digital adoption within the SME sector."

The refreshed brand identity runs across multiple layers. While the tagline clearly states that IndiaMART as a platform is "Bada Aasaan", which makes doing business easy, it also plays on the right strings which state that with IndiaMART it is now easier for both the buyers and the suppliers to expand their business, 'Bada banna bhi bada aasaan hai!'. IndiaMART, with this, wants to establish itself as a brand that is synonymous to the concept of ease of use.

Talking about the brand film Sumit mentioned, "The heroes of this campaign are the small businesses who are the backbone of the Indian economy. The brand film seeks to reinforce IndiaMART as the ultimate destination that brings in ease in doing business and shows how easily offline businesses can scale themselves using an easy to use online platform."

Hence the brand has shifted from making a celebrity the face of the campaign which they had done previously in "Kaam Yahin Banta Hai" launched in 2014 when their primary objective was to grow the brand awareness amongst the masses.

Conceptualized by WATConsult, and then taken forward by Interactive Avenues, the initiative is set to use digital portals and a mix of social media. It primarily focuses on the new age buyers and suppliers, who demand a hassle-free, simple, and convenient platform that will help them scale their business easily.

Rajiv Dingra, Founder and CEO, WATConsult said, "We wanted to take the brand's philosophy of providing a convenient & a faster online trading marketplace, ahead with a new yet convincing thought. Also, considering the fact that the brand targets a mixed set of audiences including traditionalists, new-age entrepreneurs, CEOs & CXOs and employees, 'Bada Aasaan hai' perfectly fits with the brand's easy-to-use interface and the legacy of helping businesses reach the top. It was our pleasure to assist IndiaMart in their new proposition."


Source: Equity Bulls

Click here to send ur comments or to feedback@equitybulls.com





Other Headlines:

Prabhat Technologies launches parenteral control mobile application

Karnataka Bank launches KBL Xpress Car Loan

Aditya Vision Ltd opens 41st showroom

Hester Biosciences Ltd board to consider fund raising through issue of equity shares

Ashiana Housing Ltd announces conversion of EoI into booking for Phase 1 of 'Ashiana Aditya'

CARE A1+ rating assinged to Shree Cement's Commercial Paper

ABANS ENTERPRISES LTD announces resignation of CFO

RIL arm acquires 51.78% stake in Asteria

REC Ltd transfers stake in Rampur Sambhal Transco Limited to Powergrid

Wipro Promax Analytics Solutions recognised by Promotion Optimization Institute

Zensar participates in the 'Women in the Workplace 2019' report by McKinsey and LeanIn.Org

AU Bank announces the completion of Temasek's investment for 4.8% stake

BGR Energy Systems bags order from TANGEDCO

Acuite Ratings reaffirms A3+ rating for Dynacons' short term instruments

Premier Explosives Ltd receives license from Telangana Government

Kansai Nerolac dedicates an exclusive installation to Visakhapatnam under its 'Breathing City' initiative

TCS wins CII Industrial IP Award for Best Patents Portfolio

Metropolis Healthcare wins Patient Experience Team of the Year award

Mastek Limited sells its partial stake in Majesco to drive growth strategy

UFO Moviez Unveils New Brand Identity to Reinforce its Cinema Advertising Offering

Infosys Ltd updates on class action lawsuit

Magma Fincorp raises INR 350 Cr. from FMO - the Dutch Development Bank

Majesco Ltd to increase stake in Majesco USA to 74.6%

Smt. Usha Sangwan ceased to be nominee director of AXIS Bank Ltd

Vipin Sondhi appointed as MD & CEO of Ashok Leyland

Let us not forget our Fundamental duties in the clamour for Fundamental Rights

Biocon & Equillium Expand Exclusive Licensing Agreement for Itolizumab to Include Australia and New Zealand

IDEGO and EdgeVerve Join Hands to Drive RPA Adoption Across Latin America

Brickwork reaffirms ratings of SRG Housing Finance Limited

Sambhaav Media Ltd commences FM Radio Station at Bhaderwah (J&K) (94.3 MHz)

Embassy Group's HR Practices and Workplace Culture earns Top Rank in the Industry

Persistent Systems announces new leadership for unified Salesforce practice in Europe

Navin Fluorine International Ltd plans capex at Dahej, Gujarat

Datamatics to Strategically Divest its Stake in Cignex Datamatics Inc.

Aster DM Healthcare Ltd increases stake in Prerana Hospital Ltd to 86.99%

Kesar Enterprises Ltd accepts OTS with Allahabad Bank, UCO Bank

South African Depository Consolidates All Operations on to TCS BaNCS™ for Market Infrastructure

One of the leading Global Business Process Outsourcing Company Goes Live on Ramco

Wipro wins the '2019 SUSE Global System Integrator Partner of the Year' award

Infosys Awarded the 'Excellent Partner Award' by Mazda

Bank of Baroda allots 65,14,65,798 shares to Government of India

CreditAccess Grameen Wins the Prestigious 'Microfinance Organization of the Year' Award

INOX Leisure Limited commences operations of multiplex at Orion Mall, Gorakhpur

Wipro awarded Cloud and Infrastructure Transformation Partnership Contract by OlymPus

More than 50 percent of Enterprises look at Cloud Applications as a Foundation for Digital Transformation - Infosys Research

HT Media Ltd's Long term rating downgraded to 'CRISIL AA / Stable'

Sterling and Wilson Solar Ltd's subsidiary receives order of approx. Rs. 827 crore

Hikal Ltd receives EIR from US FDA for Panoli facility, shares surge

Maruti Suzuki Super Carry celebrates three glorious years in India with over 50,000 delighted customers

Arman Financial Services Ltd board approves proposal to raise Rs. 125 crores







Website Created & Maintained by : Chennai Scripts
West Mambalam, Chennai - 600 033,
Tamil Nadu, India

disclaimer copyright © 2005 - 2019