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PAYBACK India Strengthens Travel Portfolio by Partnership with Online Travel giant Cleartrip

Posted On: 2019-11-27 14:48:14

It will be a win-win for both as Cleartrip gets exposure to PAYBACK's immense member base and PAYBACK members get a new major partner to earn and redeem points

The partnership highlights the critical importance given to loyalty strategy by Cleartrip to augment customer engagement

PAYBACK India, the country's largest multi-brand loyalty program, as part of enhancing its ecosystem in the travel industry, has entered into partnership with Cleartrip, the leading travel tech organisation in India and the Middle-East. Redefining the archaic loyalty experience for travelers who otherwise face limitations with stand-alone loyalty memberships, Cleartrip is taking its rewards offerings to next level by empowering customers with choice and exclusive benefits via multi-brand loyalty platform, PAYBACK.

The partnership will give Cleartrip access to PAYBACK's 100 million+ member base for flight bookings and for PAYBACK members, Cleartrip will be a new major partner to earn & redeem points. Both companies have a customer-first approach and this strategic tie-up strengthens it even further.

Commenting on the association, Rijish Raghavan, Chief Operating Officer, PAYBACK India, said, "With Cleartrip, a leading online travel player on board, PAYBACK has deepened its footprint in the travel industry. Travel has been an important category for PAYBACK members and a focused business vertical for us. This partnership will help further our objective of providing members another major avenue to accelerate accumulation of PAYBACK Points and give a seamless rewarding travel experience."

Cleartrip will leverage this partnership to incentivize app users by offering added benefits. The app users will receive 3X rewards as compared to website users. For instance, if a user transacting on Cleartrip website earns 1 PAYBACK Point on every INR 100 spent, an app user will be rewarded 3 PAYBACK points. Cleartrip's loyal customer base will also get access to promotional offers over & above PAYBACK points.

Speaking on the partnership, Ashish Dhruva, Head of Marketing, Cleartrip, said, "We've always had a strategic approach to loyalty at Cleartrip. We are delighted to associate with PAYBACK India to enable their members to earn and redeem PAYBACK points seamlessly on our platform. While building this program we will stay true to our core philosophy of simplicity and ensure a frictionless experience for PAYBACK members."

Cleartrip will also leverage customer insights collated by PAYBACK to facilitate upselling, cross-selling, new customer acquisition and retention. In phase two - the earn and redeem program of PAYBACK will also open for the Hotels Booking category in December this year.

PAYBACK India has been focusing on the travel & tourism sector for some time now and been looking for key partners to build an entire ecosystem. With the holiday season approaching, PAYBACK members can enjoy great deals by earning and redeeming points.


Source: Equity Bulls

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