Mutual Funds Commodities Research Tax Planning IPO Our Team Contact Us    
Google
Web www.equitybulls.com
Stock Report

| More

Wynk Music is now India's #1 music app by Daily Active Users

Posted On: 2019-11-27 14:09:29


Industry leading personalization and content library drive user preference for Wynk Music

- Regional music a key growth driver and now accounts for 26% of the over 3 billion monthly streams. Bhojpuri, Marathi, Kanadda, Telugu, Gujarati and Odiya songs see growth of over 150%

Wynk Music, the OTT music streaming app from Airtel, continues to see a surge in its popularity amongst smartphone users in India.

Airtel today said that, based on Oct 2019 data from App Annie, Wynk Music is now the #1 music streaming app in India in terms of Daily Active Users. The performance metric underlines the massive user preference for Wynk Music when it comes to consuming music on smartphone.

Says Adarsh Nair, Chief Product Officer, Bharti Airtel: "The team is focused on building the most personalised music experience for our customers. Wynk's deep catalogue of songs combined with a holistic understanding of our customer's preferences allows us to build an incredible product. And Airtel users get a free subscription to millions of songs in Wynk through the Thanks program."

Regional music emerging as the next powerhouse

While Bollywood and International music continue to be the biggest categories on Wynk Music, it is Indian regional music that is witnessing the fastest growth. Overall, there has been 75% surge in number of users streaming regional music.

With increasing smartphone adoption in Tier 2 and 3 towns and rural areas, the demand for regional language songs and local artists is seeing massive surge. More and more users in these markets are getting online for entertainment and discovering music on apps vs pirated music loaded on their devices.

Wynk offers music in 14 Indian languages and regional songs now account for 26% of the overall 3 billion plus monthly streams on the app. Songs in Oriya, Gujarati, Assamese, Marathi, Telugu and Bhojpuri have seen 150%+ growth and are also popular outside the home states as well. Interestingly, Bhojpuri music is also seeing strong uptake amongst urban youth in metros like Delhi.

"Regional content is clearly the new HERO as more users come online and look for content that is relevant to them. We aim to invest disproportionately for further expanding our regional content library and work with local artists to bring them to the online world of music." added Adarsh Nair.

The Wynk Music journey:

- Sept 2014: Launched in India; crosses 1 lakh downloads in 4 days
- Feb 2015: Crosses 5 million app downloads
- June 2015: Launches Data Save Mode
- Nov 2015: Crosses 12 million installs
- Jan 2016: Introduces MP3 Player Function- Plays Local MP3 files
- Mar 2017: Crosses 50 million installs
- Jan 2018: Crosses 75 million installs
- Dec 2018: Voted India's most entertaining app on Playstore
- Jan 2019: Crosses 100 million installs

Shares of BHARTI AIRTEL LTD. was last trading in BSE at Rs.431.7 as compared to the previous close of Rs. 451.3. The total number of shares traded during the day was 1057029 in over 11046 trades.

The stock hit an intraday high of Rs. 446.95 and intraday low of 430. The net turnover during the day was Rs. 461575843.


Source: Equity Bulls

Click here to send ur comments or to feedback@equitybulls.com





Other Headlines:

Heritage Foods Ltd board to consider Q1FY21 results on July 29, 2020

Intellect Digital Core (IDC) ranked world #1 by IBS Intelligence Annual Sales League Table 2020

Ambuja Cements Ltd board to consider 2nd quarter results on July 24, 2020

RBL Bank revamps 'RBL MyCard' credit card app

Thomas Cook India sees opportunity in demand for mini-breaks Introduces City Escapes

TCS Launches Quartz™ Smart Solution to Help Financial Institutions Offer Cryptocurrency Trading

Tactical Air Support selects Ramco Aviation Suite

Karur Vysya Bank and Bajaj Allianz Life Insurance announce strategic partnership

Tractor market to report strong growth in Q2 FY21 - Pritika Auto Industries Ltd

LTI Launches Canvas, a Modern Software Engineering Platform for Remote & Hybrid Workforce of Future

ITC facilitates creation of livelihood opportunities in the rural sector during the pandemic

ABB launches anti-bacterial switches and sockets to keep surroundings safe

Steel Strips Wheels Ltd receives $140K alloy wheels order from EU market

Nucleus FinnOne Neo recognized as the #1 Market Leader in Lending by IBS Intelligence

Lupin Pharmaceuticals, Inc. Issues Voluntarily Nationwide Recall of Metformin Hydrochloride Extended-Release Tablets, 500mg and 1000mg due to the detection of NDMA impurity

ICRA reaffirms long term rating of Puravankara Ltd

YES Bank Ltd board approves fund raising through FPO

GMR Infrastructure Ltd. announces the Completion of Strategic Partnership transaction with Groupe ADP for Airports Business

Infosys Ltd board to announce Q1FY21 results on July 15, 2020

Shree Renuka Sugars Ltd Q4 consolidated loss at Rs. 146 crore

ZIM announces submission of marketing authorization application for Rizatriptan orally dissolving film in Europe

KG Petrochem Ltd Q4 FY20 net profit jumps to Rs. 10.64 crore

Airtel launches NEW Prepaid Packs with Premium Content from ZEE5

Birlasoft partners with Innoveo to Fast-track the Journey to Digital Excellence

PPAP Automotive Limited receives award from Toyota Kirloskar Motor Pvt Ltd

Indian Acrylics Ltd Q4 FY20 PAT at Rs. 3.45 crore

India Infrastructure Trust board Declares total distribution of Rs. 4.4497

Best Agrolife Ltd Board approves final dividend of Rs. 0.10 for FY2020

A Infrastructure Ltd Board approves Dividend of Rs. 0.10 for FY20

Unichem Laboratories Limited receives ANDA approval for its Cyclobenzaprine Hydrochloride Tablets

Opto Circuits India Ltd relaunches FDA approved Pulse Oximeters

L&T Infrastructure Finance closes the $ 100 million ECB from AIIB for Renewable Energy Finance

Digitate's ignio™ SaaS Suite for the Autonomous Enterprise Now Available on Microsoft Azure

Magma Fincorp Partners with Wadhwani Foundation to Provide Pro-bono Business Consulting to SME Customers

IDFC Mutual Fund #DateyRaho Campaign Thanks Investors For Staying Invested

Swaminathan Subramanian Joins Sterlite Power as Group Chief Human Resource Officer

TCS to Help Tryg Transform its IT Core and Enable Future Growth

Tata Power completes Sale transaction of ships for USD 212.76 million

Mindteck announces new client and project win

Maruti Suzuki partners with Axis Bank for easy finance solutions

Caplin Steriles to license five of its injectable ANDAs to Xellia Pharmaceuticals

Tata Communications wins eight awards at Frost & Sullivan's 2020 India ICT Awards

5paisa Capital Ltd board to approve Q1FY21 results on July 13, 2020

J P Chalasani resigned as Group CEO of Suzlon Energy Limited

India Infrastructure Trust fixes July 15, 2020 as record date for income distribution

PVR Ltd fixes July 10, 2020 as record date for rights issue

Suzlon announces Q4 FY20 Results

Sadbhav Infrastructure Project Ltd reports Rs. 1287.48 crore consolidated PAT in Q4 FY20

BPCL raises Rs. 1995.20 crores

Delta Corp Ltd board to approve Q1FY21 results on July 14, 2020







Website Created & Maintained by : Chennai Scripts
West Mambalam, Chennai - 600 033,
Tamil Nadu, India

disclaimer copyright © 2005 - 2019