Parag Milk Foods Ltd has launched Go Cheese Blend, a mix of two natural cheeses; cheddar and mozzarella in diced form for out of home consumption segment.
Commenting on the launch, Mr. Devendra Shah, Chairman, Parag Milk Foods, asserted, "Ghee, Cheese and Paneer are currently the three focus categories of our business. The Cheese business has two segments, consumer and institutional. We have seen tremendous consumer acceptance for our Chesse business and enjoy a 35% market share in it. Along with the consumer segment, out of home consumption of cheese is growing at a very fast pace. We have a very wide-spread distribution in out of home segment through our Hotel, Restaurant and Catering (HoReCa) channel. As innovation is our forte, we have packed the goodness of two cheeses in a single pack for the consumers. As the palate of Indian consumer has evolved, they prefer soft and stringy texture of mozzarella cheese while craving for the full flavor of cheddar in various dishes like sandwiches, pizza, pasta etc. With the blended cheese available in right balance and being readily available in diced form, it provides much more convenience to the HoReCa users. With different innovations, we are looking at cementing our position further in most important and fast growing category of cheese."
Go Cheese blend is available in 1 kg and 2 kg packs at attractive prices distributed through exclusive HoReCa distributors.
Shares of Parag Milk Foods Ltd was last trading in BSE at Rs.154.5 as compared to the previous close of Rs. 145.9. The total number of shares traded during the day was 105721 in over 4007 trades.
The stock hit an intraday high of Rs. 156.65 and intraday low of 146. The net turnover during the day was Rs. 16198354.