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Thomas Cook India's recent acquisition Digiphoto Entertainment Imaging enters the high-end Caribbean market

Posted On: 2019-10-03 13:39:49

Digiphoto Entertainment Imaging (DEI), a recent addition to Thomas Cook India's Group portfolio has augmented its presence in the international market by venturing into The Bahamas. The world's leading imaging solutions and services provider has partnered exclusively with the colossal Atlantis Paradise Island to enrich travel experiences for both leisure and corporate travellers.

This strategic agreement marks DEI's maiden entry into the Caribbean Islands which caters to the highend tourist segment, offering a range of innovative photography services across the ocean-themed resort. With the signing of this agreement, DEI widens its portfolio to 16 countries and 135 partnerships globally. This new partnership further extends DEI's long standing relationship with Atlantis that started with Atlantis, The Palm Dubai in 2012.

The Atlantis Paradise Island features the world's largest open-air marine habitat, a 141-acre water park, 11 incredible pools, 5 miles of magnificent beaches, a Tom Weiskopf-designed 18-hole, oceanfront golf course, and the Atlantis Casino. With customer satisfaction forming the core of DEI operations, visitors would benefit from the expertise of photographers who are also trained in animal interactions. Weddings, honeymoons, renewal of vows and family events, along with MICE opportunities, will form an integral part of its portfolio categorized under the resort photography program.

The turnkey image solution provider aims to delight guests visiting the immensely popular Dolphin Cay - the world's largest, man-made 14-acre dolphin habitat. At Aquaventure, it will capture guests' marine moments through a combination of first-of-its-kind innovative imaging solutions. Some of its photography offerings include RideRex - proprietary ride camera technology; XLfie - the pioneering way to click Extra Large selfies and TriX - an immersive augmented reality experience.

Mr. Mahesh Iyer, Executive Director and CEO, Thomas Cook India Limited said, "In February this year, Thomas Cook India had announced the acquisition of a 51% stake in Digiphoto Entertainment Imaging (DEI), an exciting opportunity, complementary to our travel & travel related services portfolio. DEI is the global leader in capturing guests' memorable experiences by providing the highest quality imaging services and solutions. With a proven track record of growth and profitability, DEI is present at more than 250 venues spanning over 16 countries. Ram and team are growing exponentially and, the signing of this strategic agreement with Atlantis Paradise Island is an example of their commitment to growth."

He added, "We see DEI contributing significantly to Thomas Cook India Group's growth plans in the years to come."

Mr. K.S. Ramakrishnan (Ram), Founder and CEO, DEI said, "It's a privilege to be associated with Atlantis Paradise Islands, which strengthens our decade-long association with the Atlantis group. The Caribbean belt witnesses a high influx of tourists with close to 30 million visitors in 2018. This partnership opens doors for us to target this immense untapped potential, where we empower guests returning home with fond memories of their experiences at this dream vacation destination.

Shares of THOMAS COOK (INDIA) LTD. was last trading in BSE at Rs.141.25 as compared to the previous close of Rs. 135.2. The total number of shares traded during the day was 24875 in over 872 trades.

The stock hit an intraday high of Rs. 142 and intraday low of 134. The net turnover during the day was Rs. 3450747.


Source: Equity Bulls

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