Mutual Funds Commodities Research Tax Planning IPO Our Team Contact Us    
Google
Web www.equitybulls.com
Industry News

| More

PAYBACK joins hands with Cricketer, Yuvraj Singh to launch its new campaign 'PAYBACK Chalao'

Posted On: 2019-09-23 13:21:58

PAYBACK India, the largest multi-brand loyalty programme launches an exciting consumer campaign - '#PAYBACK Chalao'. The campaign is aimed at building excitement around the ease of earning and redeeming PAYBACK points at over 100+ brands via the new PAYBACK mobile app. Currently, the PAYBACK network has brands across several categories and in-store as well as online channels. Moreover, PAYBACK partners are mostly market leaders in their segments and cover various high frequency shopping categories ranging from food to shopping, fuel to travel and entertainment. With such a varied portfolio of partners, PAYBACK members can earn points faster and redeem them for attractive rewards, from a multitude of options.

The company crossed a few impressive milestones recently like crossing a member base of 100 million, new brand additions to the network and the launch of an easy-to-use new mobile app. It has now decided to take the brand several notches higher. They have signed up ace cricketer, Yuvraj Singh, as their brand ambassador to promote its core values and build top-of-mind recall amongst its member base. It is launching a new positioning statement termed as #PAYBACK Chalao, which aims to make collecting and redeeming points as part of their daily lives and shopping choices. The campaign is being released in a staggered manner across 6 key markets and will run on radio and print, supported by a digital release.

Speaking on the campaign, Mr. Ramakant Khandelwal, CMO said, "Our positioning statement 'PAYBACK Chalao' resonates well with our members. Our brand ambassador Yuvraj Singh is well known for effortless stroke play to score the maximum. Hence our core messaging reads 'Score big like Yuvraj every time. IT'S PAYBACK TIME'. We also have a messaging in Hinglish which reads 'Ab rewards kamana hai, baayein haath ka khel! Yuvraj ki tarah har baar kuch zyaada pao, PAYBACK CHALAO'. A global icon like Yuvraj Singh - who embodies traits like winning, trust, reliability and has a cool and trendy persona, will get us a broader recognition and complement our brand positioning and future plans. We are thrilled with the collaboration and look forward to creating more engaging experiences for our members."

As a brand ambassador of PAYBACK, all-rounder cricketer, Yuvraj Singh said, "It has been an absolute pleasure to be associated with PAYBACK. The brand is a pioneer and an industry leader. They run a unique loyalty program and are singularly focused on making the lives of their members more rewarding and fun. I look forward to an engaging partnership as PAYBACK forges ahead with the growth of its consumer and partner base in India."

PAYBACK has plans to release the campaign with Print & Radio spread over 6 cities for a duration of 3 weeks amplified with the digital medium ahead of the festive season. PAYBACK is one of the largest and fastest growing multi-brand loyalty programs in India. The program is growing rapidly every year with millions of active members in the PAYBACK network. Engagements with new partners are coming at a time when PAYBACK India is scaling its operations significantly to cement its position as the pioneer and leader in the loyalty category in India.


Source: Equity Bulls

Click here to send ur comments or to feedback@equitybulls.com





Other Headlines:

Ather Energy invites dealers to set up experience centers across India

Restriction on import of refined palm oil will safeguard the margins of domestic palm oil refiners while also improving their capacity utilisation: ICRA

Cognizant Named a Leader in SAP Services by Independent Research Firm

CarDekho becomes first auto fintech platform to process 100 cr of monthly used car loans

Super Surfaces raises half a million USD as Angel Funding

KARVY Group initiates corporate restructuring

ICRA Analysis: Hospital sector performance on the growth path after two years of subdued performance

ICRA maintains stable year-end outlook for Construction sector

ZestMoney's 0% EMI Launched on Myntra

Ministry of Railways revises tariff of standard meals on static units

ClearTax launches feature of Nil GST Return Filing for CAs and Businesses

Almost 70% of BankBazaar Consumers have a Healthy Credit Score

MSE Financial Services Ltd has commenced online trading

JNPT bags 'Public Port of the Year (container)' at the Samudra Manthan Awards

TAFE Chairman Mallika Srinivasan appointed to the Global Board of U.S.-India Business Council

Mastercard Picks BharatPe for its Start Path Program

Adani Foundation celebrates skilling 50,000 youth

Vikram Solar Brings Solar Energy to 3 More Airports in India

Times OOH helps Godrej Interio set up Experience Zone at Mumbai Airport

Vikram Solar wins CII Award for Customer Obsession Three Years in A Row

Windrose Capital leads the $600K investment round in Nivesh.com

CarDekho closes $70 million round from leading investors in China and Europe

Bosch Power Tools inaugurates Bosch Service Center in Mumbai, India

CarDekho Group forays into Philippines, acquires Carmudi

Dun and Bradstreet launches first-of-its-kind cloud database repository on Indian businesses

GoAir attracts global delegates at Global Exhibition on Services 2019

Sluggish demand tempered cement prices; demand growth likely around 4% in FY2020: ICRA

ICAI signs MoU with Kuwait Accountants and Auditors Association (KAAA)

PAYBACK India Strengthens Travel Portfolio by Partnership with Online Travel giant Cleartrip

FlexiLoans.com emerges among the top 100 global FinTech innovators' list by KPMG and H2 Ventures

Over half the delayed housing projects in India's 9 residential markets are in MMR: PropTiger report

Cognizant Named an AI Consultancy Leader in Asia Pacific by Independent Research Firm

SIDBI plans to set up Swavalamban Connect Kendras to promote the spirit of entrepreneurship

Virgin Atlantic relaunches daily direct flights from Mumbai to London

MX Player raises $110 million from Tencent and Times Internet

OPPO to Launch Qualcomm-Powered Dual-Mode 5G Smartphone by End of 2019

Indians Accumulating Gold The Smart Way This Dhanteras With ETMONEY GoldDeposit

Mr. Ratan N Tata felicitated with the Chiratae Ventures Patrick J. McGovern Lifetime Achievement Award 2019

SIDBI acknowledges outstanding performers in the Micro and Small Enterprises sector with SIDBI India MSE Awards

Saraswat Co-operative Bank launches 'Saraswat Bank 100+ Smart Savings Account App'

Afghanistan Trade Event Drives Over $55 million in New Business

InstantPay granted Corporate Agency license by IRDA

ICAI and ICAEW renew qualification reciprocity agreement

Implementation of Uniform Banking Hours in all Public Sector Banks (PSBs) on PAN India

No more 'Single Use Plastic', says Usha International

Chennai Machine Tool Expo 2019 Brings Technologies to the Doorsteps of Tamil Nadu

Affordable homes account for over 48% unsold units in MMR: PropTiger report

PaisaWapas announces special cashback for Amazon and Flipkart festive sale

Mitsubishi Electric India pledges for a greener tomorrow in Nagpur

Cognizant Named an AI Consultancy Leader by Independent Research Firm







Website Created & Maintained by : Chennai Scripts
West Mambalam, Chennai - 600 033,
Tamil Nadu, India

disclaimer copyright © 2005 - 2019