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Havells expanding its fan segment

Posted On: 2019-09-13 12:45:19

Havells India Ltd, launched India's first complete square-shaped pedestal fan 'Aindrila'. The new fan comes with many industry firsts-namely its unique square design, hand crafted guard, mood lighting and is three times sturdier than any other pedestal fan. The Aindrila range of fans also provides protection from thermal overload and high voltage thus ensuring safety of its users. For extra convenience, the fan comes with unique fuse that is handy and can be changed by users themselves if needed.

The new range of fans are partially hand-crafted, sporting a contemporary and unique aesthetic appearance. Powered by technological features such as auto-off timer function, remote control operation, the launch of 'Aindrila' underlines Havells' commitment to cater to the evolving needs of the Indian consumer and growth focus in Chandigarh. The new range of pedestal fans comes with 400 mm sweep, up to 8 hours of timer, breeze and sleep modes, soft-touch panel with remote control operation and auto-off timer function.

An ever-increasing demand for contemporary designs, coupled with tech-driven innovations, has spurred new trends in the fan segment. Today, fans are not just utility products and have evolved to the stature of corner arts. 'Aindrila' range of fans, with its seamless functionality and innovative aesthetics, promises to be an aspirational corner-art for the discerning consumers of today.

Speaking at the occasion, Mr. Ravindra Singh Negi, President - Electrical Consumer Durables, Havells India Ltd commented, "We are pleased to introduce India's first square shaped Pedestal fan which is an extension of our fan segment which was established in 2003. The fan not only has an aesthetic feel to it but also is also elevates the ambience of your room, establishing itself as a corner art. We are confident that it will be well-received and appreciated by aspiring buyers in Chandigarh as the consumers in the region are not only tech-savvy but also have an inclination towards inspiring and aesthetic designs."

Havells is the market leader in the decorative and premium fan segment and commands over 19% market share in the country. It is the only company in the country to have largest integrated fan manufacturing facility, producing over 7 million fans annually. With over 1,50,000 retail outlets pan India, Havells has been leading premiumisation of new age fans and plans to increase its network by 20% year on year.

Shares of HAVELLS INDIA LTD. was last trading in BSE at Rs.669.5 as compared to the previous close of Rs. 664.85. The total number of shares traded during the day was 33045 in over 1011 trades.

The stock hit an intraday high of Rs. 672.95 and intraday low of 665.5. The net turnover during the day was Rs. 22131951.


Source: Equity Bulls

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