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GRUBOX, a unique unmanned retail startup, spreading its wings at national capital region

Posted On: 2019-09-09 15:27:38


GRUBOX, an unmanned retail chain, first of its kind in India. Unmanned retail is the next big thing offering hassle-free, faster and smoother retail experience to the millennial. The idea is to put retail inside the offices and co-working spaces, it adds a lot of value to the day to day life of employees. This makes food more convenient and accessible.

Currently, either we get no access or access to unorganized retail, which needs a lot of improvement - in service and user experience. On the other hand, Grubox aims to create jobs - we have high tech talent as well as agents who fill the inventory. We also are very supportive of new brands in food and beverage space and provide them access to the users to try new products and give them feedback.

A joint venture by engineers from IIT Kanpur, who started working on a retail that can be smart and suitable for the generation. Keeping the twin aspects of demand driven food choices and convenience in mind, they launched Grubox in March,2017. Co Founded by Nishant Misra & Prerna Singh.

Currently operational in Gurgaon & Noida, soon plan to expand in Delhi, Banglore, Pune, Mumbai.

According to Nishant Mishra, Co founder & CEO, said "GruBox works on highly scalable proprietary technology which is based on machine learning and complex algorithms. The tech-driven supply chain network supports all the food and beverage requirements of clients while minimizing stock outs and food wastage. With the aim to ease the food requirement & keeping in mind the choices of the millennial users, we are present in locations such as offices, co-working spaces and colleges with the wide range of products".

Speaking about the venture Prerna Singh Co Founder & CBO, GRUBOX said, "95% of India's on the go food service market is unorganised and is served via manual kiosks. The kiosks often serve poor quality food and slow order delivery. Also the product choices are similar across kiosks. So we came up with the idea of GruBox. GruBox is a machine learning tech driven unmanned retail. Our user-friendly mobile app is intended for the instant, personalised and smooth retail experience. Product choices are machine learning driven and offer demand driven customization as per location. Users can view their transaction history and share feedback about the products. Our motto is to make food more convenient, interesting and accessible."

Only 10% of the 15,000-20,000 fast-moving consumer goods (FMCG) launched every year succeed in the Rs 2 lakh crore market, according to analysts tracking the sector. Grubox as a retail partner aims to expand in the market with the vision to help people discover new products easily. We create high shelf visibility for products, high propensity to try at new age retail channel. Users can review for easily available for product so that the company can target specific user groups.


Source: Equity Bulls

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