Mutual Funds Commodities Research Tax Planning IPO Our Team Contact Us    
Google
Web www.equitybulls.com
Stock Report

| More

TCS' Virgin Money London Marathon App Wins Three Stevies® at the 2019 International Business Awards

Posted On: 2019-09-04 14:09:30

Tata Consultancy Services (TCS) (BSE: 532540, NSE: TCS), a leading global IT services, consulting and business solutions organisation, has won one Gold Stevie® and two Silver Stevies® for its innovative and highly popular Virgin Money London Marathon App, and related promotional campaigns in the community, at the 15th Annual International Business Awards.

TCS, the Official Technology Partner for the Virgin Money London Marathon, designed and developed the Official Race App to provide runners and spectators with digital access to all the event information, local points of interest and key features needed to navigate race day. The app has been praised for its sleek user experience and innovative features such as the ability to track an unlimited number of runners, so spectators could follow all their friends, family and favourite celebrities on the interactive course map.

In recognition of its novel use of technology to empower spectators and runners to embrace the true spirit of one of the world's most famous running events, TCS was awarded three Stevies®:

- Gold Award for Engaged Community of the Year: The app saw all-time high popularity, with over 455,000 downloads, 28 percent higher than in the prior year, and engaging nearly 60 percent of the estimated 800,000 spectators at the event through the app and social media channels. The social media campaign had its highest engagement to date, including 108% more video views and 90% more engagement.

- Silver Award for Communications Campaign of the Year - Sponsorship: The communications campaign used social media: Twitter, Linkedln, Instagram, YouTube and Facebook. Personalities including TCS brand ambassador Steve Cram, social media influencers Victoria Spence, Jamie Day, Kirsty Gallacher and Greg Stanton drove a 286% growth in Instagram followers during the campaign, in addition, to 16 pieces of media coverage,

- Silver Award for Branded Content Campaign of the Year: A combination of branded multimedia content including videos, social media posts, blogs and graphics provided a unique platform throughout the marathon, with TCS being the only sponsor present across Facebook, Instagram, Twitter and Linkedln. This drove TCS' highest app campaign engagement to date, including 108% more video views, and 90% more social media engagements compared to the prior year.

This follows TCS' recent success at the Best in Biz Awards 2019 International, where it was named the Gold winner in the App of the Year category for its New York City Marathon App, and the prestigious Red Dot Best of Best Design Award for the interactive 3D game, Marathon City: Sprint to Win.

Amit Kapur, Country Head - UK & Ireland, TCS, said "The 2019 TCS Virgin Money London Marathon App connected more than 465,000 runners, spectators, families and friends. It's an incredible way to motivate runners by digitaily empowering their supporters to follow, support and cheer them virtually. We're delighted to receive these awards. It is a celebrotion of our mission to integrate technology into the lives of members of our community and enhance the quality of their everyday experiences."

Hugh Brasher, Event Director, London Marathon Events, said, "The 2019 Virgin Money London Marathon was a landmark in the event's history as we celebrated raising more than 1 billion pounds for charity since our first race in 1981. The International Business Awards are great recognition of the way TCS' Virgin Money London Marathon App delivered a best in class service to the world's greatest marathon. With the in-built tracking system and interactive course map, TCS helped runners and spectators get even more from this iconic event and made it easier than ever for runners to hit their fundraising goals."

The International Business Awards are the world's premier business awards program. The 2019 International Business Awards received entries from organisations in 74 nations and territories. Nicknamed the Stevies® for the Greek word for "crowned," the awards will be presented to winners at a gala awards banquet at the ANDAZ Hotel am Belvedere, Vienna, Austria on 19 October.

Shares of TATA CONSULTANCY SERVICES LTD. was last trading in BSE at Rs.2252.25 as compared to the previous close of Rs. 2258.05. The total number of shares traded during the day was 69973 in over 4784 trades.

The stock hit an intraday high of Rs. 2296 and intraday low of 2237.15. The net turnover during the day was Rs. 159376194.


Source: Equity Bulls

Click here to send ur comments or to feedback@equitybulls.com





Other Headlines:

SRG Housing Finance Ltd announces Q1FY20 results

Enabling SMEs to drive the Indian economy to a brighter future

Patel Engineering Ltd - Rights Issue Details

Alphageo India Ltd announces resignation of CFO

Jump Networks Ltd to acquire 1.9 crore shares of OnMobile Global Ltd

NCLT approves merger of Monsanto India Ltd and Bayer CropScience Ltd

Ahmedabad based Arman Financial reports 138% increase in Q1 FY20 profit after tax at Rs. 12.1 crore

Polygenta Technologies Ltd to stop operations temporarily for expansion project

Acuite Ratings upgrade rating of Dynacons Systems & Solutions Ltd

CARE Ratings downgrades rating of Reliance Home Finance Ltd to D

Ind-Ra revises long term issuer rating of Omax Autos Ltd

HUDCO recovers Rs. 253.83 crore

BEML has set up bogie traction motor run test facility for Metro

Info Edge (India) Ltd arm to invest Rs. 4 crore in ShoeKonnect

Bharat Electronics Ltd wins order for Akash Missile Systems for Indian Air Force

ICRA reaffirms rating of GNFC

Wipro Positioned as a leader in the IDC MarketScape for Utilities Customer Experience, Worldwide

CARE reaffirms rating of Arman Financial Services Ltd

TAAL Enterprises Ltd stops charter services temporarily

CARE assigns ratings to Lancor Holdings Ltd

S&P affirms credit rating of Indian Bank, revises outlook to Negative

Zensar to present 'Experience Enterprise Intelligence', platform suite at Oracle OpenWorld 2019

Lupin Receives Health Canada Approval for Propranolol Hydrochloride ER Capsules

APPCB asks Bhagiradha Chemicals & Industries Ltd to stop production

ITD Cementation India Limited has won orders valued over INR 1100 Crores

Bangalore Students emerge as 2nd Runners up of TCS EngiNX 2019

Reliance Capital receives overwhelming response from investors for 3rd OFS of RNAM shares

Opto Circuits India Ltd announces proposal of debt settlement with 3 banks

SEBI levies Rs. 10 lakhs penalty on ICICI Bank for delayed disclosure

Infosys Ltd board to consider Q2, H1 FY2019-20 results, interim dividend on Oct 11, 2019

Havells expanding its fan segment

UK-MHRA reinstates full GMP status for Indoco's Goa Plant I

Tata Elxsi to Demonstrate Streaming Services on Microsoft Azure at IBC 2019

Nila Infrastructures Ltd bags construction contract of Rs. 462.1 million from Dholera Industrial City Development Limited

Bank of Baroda to consider raising debt capital on Sep 18, 2019

Stillwater Insurance Chooses Majesco Claims for P&C on Majesco CloudInsurer™ and Majesco Enterprise Data Warehouse

USFDA inspects Unichem Laboratories' API facility at Roha

J Kumar Infraprojects Ltd receives LoA from MMRDA for Rs. 1998 crore project

Infosys Finacle Digital Banking Suite on Cloud Powers Transformation at Shivalik Bank

ICRA downgrades SICAL Logistics Ltd's ratings to ICRA D

PI executes an offer for acquisition of 100% stake in Isagro (Asia)

STL announces a path-breaking integrated software-defined solution for access networks

Titagarh Firema appoints Mr Luigi Corradi as its new managing director and CEO

CRISIL upgrades rating of Intellect Design Arena Ltd

FFSPL invokes shares of Premier Tissues India Ltd pledged by Ballarpur Industries Ltd

Biocon Licenses Three Generic Formulation Products to China Medical System Holdings

Recyclers Ghana limited enhances production capacity of its Lead Recycling Plant situated at Ghana, West Africa

Grovy India Ltd commences new project at New Delhi

Varun Beverages appoints GEM Enviro Management Pvt Ltd to comply with Plastic Waste Management

Virinchi Ltd approved as L2 by Government of Telangana







Website Created & Maintained by : Chennai Scripts
West Mambalam, Chennai - 600 033,
Tamil Nadu, India

disclaimer copyright © 2005 - 2019