Mutual Funds Commodities Research Tax Planning IPO Our Team Contact Us    
Stock Report

| More

TCS' Virgin Money London Marathon App Wins Three Stevies® at the 2019 International Business Awards

Posted On: 2019-09-04 14:09:30

Tata Consultancy Services (TCS) (BSE: 532540, NSE: TCS), a leading global IT services, consulting and business solutions organisation, has won one Gold Stevie® and two Silver Stevies® for its innovative and highly popular Virgin Money London Marathon App, and related promotional campaigns in the community, at the 15th Annual International Business Awards.

TCS, the Official Technology Partner for the Virgin Money London Marathon, designed and developed the Official Race App to provide runners and spectators with digital access to all the event information, local points of interest and key features needed to navigate race day. The app has been praised for its sleek user experience and innovative features such as the ability to track an unlimited number of runners, so spectators could follow all their friends, family and favourite celebrities on the interactive course map.

In recognition of its novel use of technology to empower spectators and runners to embrace the true spirit of one of the world's most famous running events, TCS was awarded three Stevies®:

- Gold Award for Engaged Community of the Year: The app saw all-time high popularity, with over 455,000 downloads, 28 percent higher than in the prior year, and engaging nearly 60 percent of the estimated 800,000 spectators at the event through the app and social media channels. The social media campaign had its highest engagement to date, including 108% more video views and 90% more engagement.

- Silver Award for Communications Campaign of the Year - Sponsorship: The communications campaign used social media: Twitter, Linkedln, Instagram, YouTube and Facebook. Personalities including TCS brand ambassador Steve Cram, social media influencers Victoria Spence, Jamie Day, Kirsty Gallacher and Greg Stanton drove a 286% growth in Instagram followers during the campaign, in addition, to 16 pieces of media coverage,

- Silver Award for Branded Content Campaign of the Year: A combination of branded multimedia content including videos, social media posts, blogs and graphics provided a unique platform throughout the marathon, with TCS being the only sponsor present across Facebook, Instagram, Twitter and Linkedln. This drove TCS' highest app campaign engagement to date, including 108% more video views, and 90% more social media engagements compared to the prior year.

This follows TCS' recent success at the Best in Biz Awards 2019 International, where it was named the Gold winner in the App of the Year category for its New York City Marathon App, and the prestigious Red Dot Best of Best Design Award for the interactive 3D game, Marathon City: Sprint to Win.

Amit Kapur, Country Head - UK & Ireland, TCS, said "The 2019 TCS Virgin Money London Marathon App connected more than 465,000 runners, spectators, families and friends. It's an incredible way to motivate runners by digitaily empowering their supporters to follow, support and cheer them virtually. We're delighted to receive these awards. It is a celebrotion of our mission to integrate technology into the lives of members of our community and enhance the quality of their everyday experiences."

Hugh Brasher, Event Director, London Marathon Events, said, "The 2019 Virgin Money London Marathon was a landmark in the event's history as we celebrated raising more than 1 billion pounds for charity since our first race in 1981. The International Business Awards are great recognition of the way TCS' Virgin Money London Marathon App delivered a best in class service to the world's greatest marathon. With the in-built tracking system and interactive course map, TCS helped runners and spectators get even more from this iconic event and made it easier than ever for runners to hit their fundraising goals."

The International Business Awards are the world's premier business awards program. The 2019 International Business Awards received entries from organisations in 74 nations and territories. Nicknamed the Stevies® for the Greek word for "crowned," the awards will be presented to winners at a gala awards banquet at the ANDAZ Hotel am Belvedere, Vienna, Austria on 19 October.

Shares of TATA CONSULTANCY SERVICES LTD. was last trading in BSE at Rs.2252.25 as compared to the previous close of Rs. 2258.05. The total number of shares traded during the day was 69973 in over 4784 trades.

The stock hit an intraday high of Rs. 2296 and intraday low of 2237.15. The net turnover during the day was Rs. 159376194.

Source: Equity Bulls

Click here to send ur comments or to

Other Headlines:

Bisleri packs a punch: To give 200 tempos to distributors across the country in Phase 1

Syschem India Ltd reports loss in Q3 FY2020

HCL Technologies Launches a Dedicated Microsoft Business Unit

Jay Bharat Maruti Ltd Q3 consolidated net at Rs. 6.79 crore

Biocon Biologics India Ltd allots 50,25,463 shares to Activ Pine LLP

Bharti Airtel receives approval from DoT for enhancement of foreign investment in the company

Piramal Enterprises Limited's rights issue oversubscribed

Zee Entertainment Enterprises Ltd consolidated Q3 PAT drops to Rs. 349.43 crore

HDFC AMC Q3 PAT drops QoQ to Rs. 352.55 crore

Snowman Logistics announces Q3 2019-2020 results

Havells India Ltd Q3 consolidated PAT increases to Rs. 201.22 crore

Fire accident at Indian Card Clothing Company Ltd's Pimpri Plant

Hatsun Agro Product Ltd posts net profit of Rs. 27.88 crores in Q3 FY20

Olive by Embassy builds a next generation living community in India

Meera Industries Ltd revises record date to Feb 8, 2020

Mayur Uniquoters Ltd commissions new PU plant at Sitapur

IndiaMART InterMESH Ltd reports consolidated PAT of Rs. 62 crore in Q3

ZF Steering Gear India Ltd commences commercial production at Pithampur plant

Polycab India Ltd Q3 consolidated PAT up at Rs. 218.78 crore

Atishay Ltd posts Rs. 0.34 crore profit in Q3

Sasken Technologies Ltd Q3 consolidated net profit higher at Rs. 23.45 crore

HCL to Explore Technology-Powered Future of Digital Enterprises at the World Economic Forum 2020

Canara Bank appoints Shri Lingam Venkata Prabhakar as MD & CEO

Rajratan Global Wire Ltd reports consolidated PAT of Rs. 7.44 crore in Q3

Mahindra EPC Irrigation Ltd Q3 PAT surges to Rs. 7.77 crore

Manaksia Aluminium Company Ltd Q3 net profit at Rs. 1.42 crore

Sukhjit Starch & Chemicals Ltd posts consolidated net profit of Rs. 6.09 crore in Q3

Kamat Hotels India Ltd Q3 consolidated PAT jumps to Rs. 7.20 crore

Newgen Software Technologies Ltd consolidated Q3 PAT rises to Rs. 23.96 crores

ICRA A1+ rating of Dwarikesh Sugar Industries Ltd reaffirmed

ICICI Prudential Life Insurance Company Ltd consolidated Q3 net profit at Rs. 301.77 crores

Granules India Ltd board declares 3rd interim dividend of Rs. 0.25

Rane Madras Ltd posts consolidated loss of Rs. 7.17 crore in Q3 FY20

Granules India Ltd Q3 PAT up YoY, down QoQ

Granules India Ltd board approves buy back at Rs. 200 through tender offer route

Mindteck Recognized for Job Creation and Gender Parity in Kolkata's IT Sector

TCS a Leader in Life Sciences Data and Analytics Services for Sales and Marketing: Everest Group

Lupin Foundation Wins IDMA Corporate Citizen Award 2019

USFDA inspection at Alembic Pharmaceuticals Ltd's API facility at Karkhadi

Cosmo Films rewards its outstanding achievers through Chairman's Award

Federal Bank Profit surges 32% to Rs. 441 Crore backed by strong growth in Retail Franchise

ACE celebrates 25 years of Lifting India's Growth

JUST Dial Ltd Q3 consolidated PAT at Rs. 62.03 crore

Just Dial Ltd to acquire MyJD Private Ltd

Prestige Estates arm invests in Lokhandwala DB Realty LLP

Monnet Ispat & Energy Ltd reports consolidated net loss of Rs. 140.44 crores in Q3

HFCL consolidated Q3 net profit slides to Rs. 46.08 crore

Gujarat Hotels Ltd reports Q3 FY20 net profit of Rs. 1.09 crore

CRISIL upgrades bank facilities ratings of Sharat Industries Limited

SREI Infrastructure Finance Ltd board to consider issue of securities during FY2020-21

Website Created & Maintained by : Chennai Scripts
West Mambalam, Chennai - 600 033,
Tamil Nadu, India

disclaimer copyright © 2005 - 2019