Seeking to meet the fashion aspirations of individuals living in small towns, 1-India Family Mart, a leading value retail chain owned by Nysaa Retail Private Limited has recently launched two new experiential stores in Mahoba and Rath town. With this launch, the value fashion retailer completes 94 operating stores across Eastern and Northern India. It is eyeing a retail expansion of over 40 stores by the next financial year, 2020.
1-IndiaFamilyMart has been striving to provide fashionable, stylish & affordable clothing and lifestyle accessories to most cities in the country. What started with two stores in UP's Ghazipur and Fatehpur district in a comparatively smaller area is now spread across more than 81 cities in UP, Bihar, Jharkhand, Chhattisgarh, Orissa, North East & West Bengal with larger stores.
Speaking at the inauguration, Ravinder Singh, Founding Director, 1-IndiaFamilyMart said, "We are delighted to announce the launch of 93rd and 94th store in Mahoba and Rath respectively after noticing an increasing demand for affordable fresh fashion and general merchandise among the aspirational class in the region. We see tremendous growth potential in UP, thanks to the encouraging response garnered by our existing stores. As a value retail chain, we will keep expanding our horizons to more cities with an ultimate vision of addressing the fashion needs of 75% of the country's population."
The success of 1-IndiaFamilyMart's stores can be attributed to the value retail firm's smart use of big data to analyse buying habits and trends, to be the first in the market to come up with innovative lifestyle products and general merchandise at the most affordable prices. Having managed to maintain a healthy growth rate and profitability on the financial books, the firm has recently raised its second round of external debt funding worth INR 20 crores, led by APAC Financial Service Private Limited. 1-IndiaFamilyMart will now leverage the amount for expanding to newer geographies by adding 40 stores by 2020.