Mutual Funds Commodities Research Tax Planning IPO Our Team Contact Us    
Amazon Great Indian Festival Celebration Sale - 2019
Google
Web www.equitybulls.com
Industry News

| More

RED FM and ShowBox launch two new shows that will take you through music, culture, and Bollywood

Posted On: 2019-08-27 13:37:21

93.5 RED FM, one of the largest and most awarded private radio networks, has collaborated with newly launched free-to-air music & musical entertainment channel ShowBox - Apna Music, Apna Swag, to curate two new TV shows called 'Box Café' and 'Superhits With Drama Queen Swati'. The chat show 'Box Café' is an afternoon café look show and 'Superhits With Drama Queen Swati' is a musical feature of superhit songs. RED FM's association with ShowBox is yet another step towards creating engaging content for the audience.

The 'Box Café' chat show will be set in a casual lounge with RED FM RJs and ShowBox anchor sharing views on music, films, social media, culture and much more. Another show, 'Superhits With Drama Queen Swati' will feature compilation of super-hit songs anchored by RJ Swati. ShowBox aims to reinvigorate the current music scenario with a range of innovative programming, along with providing a platform for local music and independent musicians. Available on all major distribution channels including Airtel Digital TV, TATA Sky, Dish TV, and Videocon DTH, it offers quality music content in Hindi, Punjabi, Haryanvi, and other Indian languages.

Commenting on the launch, Nisha Narayanan, COO & Director, RED FM & Magic FM, said, "We are always on a lookout to engage with our audiences in an exciting manner. We found synergies in the content that ShowBox is planning to create along with our RJs. The association with ShowBox is a step forward in taking the brand synergies ahead. We look forward to this collaboration and create content that defines both the brands in an edgy and creative manner."

Speaking on the tie up, Rajat Uppal, National Marketing Head, said, "One of the key brand pillars of a Contemporary Hit Radio station like RED FM is the superhit music we play. With ShowBox positioned around the popular & hit music, we saw strong brand synergies. Together we plan to create interesting marketing initiatives and content that is not only relevant but also helps in building a strong connect with our audiences."

Speaking on the tie-up, Rajiee M Shinde, CEO, ShowBox said, "We, at ShowBox thrive on creating ground-breaking content that connects with audiences nationally and are delighted to collaborate with RED FM to create unique and engaging shows for our audiences."

Today, content is rapidly affecting the consumption patterns of the viewers and most content platforms are constantly innovating to boost traffic on their channels. ShowBox is a 24x7 music television channel which promotes the idea of celebrating India's desi swag. With RED FM and ShowBox coming together, both the shows will suitably cater to the evolving tastes and preferences of the audience.


Source: Equity Bulls

Click here to send ur comments or to feedback@equitybulls.com





Other Headlines:

Afghanistan Trade Event Drives Over $55 million in New Business

InstantPay granted Corporate Agency license by IRDA

ICAI and ICAEW renew qualification reciprocity agreement

Implementation of Uniform Banking Hours in all Public Sector Banks (PSBs) on PAN India

No more 'Single Use Plastic', says Usha International

Chennai Machine Tool Expo 2019 Brings Technologies to the Doorsteps of Tamil Nadu

Affordable homes account for over 48% unsold units in MMR: PropTiger report

PaisaWapas announces special cashback for Amazon and Flipkart festive sale

Mitsubishi Electric India pledges for a greener tomorrow in Nagpur

Cognizant Named an AI Consultancy Leader by Independent Research Firm

Tata AIA Life Insurance goes from protecting people's future to protecting the environment too

New Cognizant AI Insurance Claims Platform Enhances Processing, Accuracy and Customer Service Following Natural Disasters

Chennai Machine Tool Expo 2019 to Set the Ball Rolling for Manufacturing Excellence

Truecaller appoints Hitesh Raj Bhagat as Director of Corporate Communications India

Universal Sompo General Insurance Company Ltd launches USGI ALLy mobile application

Cinépolis lets you #XperienceTheFuture with its latest campaign

Logitech partners with LXG to strengthen the esports ecosystem in India

PAYBACK joins hands with Cricketer, Yuvraj Singh to launch its new campaign 'PAYBACK Chalao'

Indian tourism evolving as a catalyst of growth and employment generation

House of Hiranandani celebrates the Heroes of Hiranandani this Engineer's day

Flora Haixia Zhao joins Sterlite Power as an Independent Director

OPPO's 20x Zoom powerhouse, Reno2, to go on sale across India

World's Biggest Food Exhibition - SIAL Kicks off Today in Delhi

JSW Cement launches Durga Puja campaigns with a social focus

Globus Infocom Launches Indoor LED Display Wall at InfoComm India 2019 Expo

Cash Suvidha plans to raise $5-10mn equity funds

EaseMyTrip Brings 'Welcome Festive Sale' Campaign

Logitech Announces Launch of Logitech® Pebble Wireless Mouse M350

JRK Group launches Mobile Application for easy investment in shares and mutual funds

'Cordless Matlab Bosch' - Introducing Experiential Mobile Vans to Unveil the Power of Cordless

Duroflex introduces India's only certified orthopaedic mattress range

Signify illuminates Qutub Minar with warm white LED's

Now every qualifying SanDisk® product purchase could win you gold

Red Velvet takes to the skies on its first commercial service to New York City

DLF Shopping Malls win top awards at the 10th anniversary celebration of CMO Asia Awards 2019

Odisha delegation at Indian Business and Innovation Summit, Singapore.

GRUBOX, a unique unmanned retail startup, spreading its wings at national capital region

Phylion rolls out 10 million LEV Lithium-ion Battery Packs

RED FM's 'South Side Story' takes Delhiites on a magical Southern ride!

Signify celebrates Ganesh Chaturthi by illuminating Ganpati Pandal with 4,000 LED bulbs in Mumbai

RAK Ceramics inaugurates its New Orientation Centre in Gurugram

Cinépolis hosted a special tribute for teachers

TAFE's free of cost tractor rental platform - 'JFarm Services' launched in Gujarat

HubSpot launches redesigned App Marketplace for growing businesses

BT to deliver cyber security services for ICARE

Visit of Invest Odisha delegation to Guangzhou, China

AdviosryMandi.com raises 36 Million Dollars from EST Group

Bharti Foundation partners with OpenLinks Foundation to launch tickLinks 2.0 mobile App for teachers

Poly Introduces G7500, a Meeting Room Solution Designed for Modern Indian Workplaces

1200 MW Annupur Thermal power project achieves 90% availability till date in the current financial year







Website Created & Maintained by : Chennai Scripts
West Mambalam, Chennai - 600 033,
Tamil Nadu, India

disclaimer copyright © 2005 - 2019