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Thomas Cook India taps into strong appetite for travel beyond the traditional summer vacation

Posted On: 2019-08-21 08:28:07

Thomas Cook (India) Ltd., India's leading integrated travel and travel related financial services company, has observed that demand for holidays is no longer restricted to the traditional Summer vacation. India's new age travellers are displaying strong and growing appetite for travel during Autumn/Fall to enjoy nature at its best, with pleasant weather and the resplendent colours of autumn, giving the destination a distinctive appeal. In order to maximise the potential of the yet underleveraged season, Thomas Cook India has launched an array of special Autumn tours.

With Europe recording extreme summer temperatures due to global warming/climatic changes, the Autumn season is finding considerable appeal among India's new age travellers. Autumn's pleasant/moderate weather (in between the heat of summer and cold winters), its picturesque backdrop with green leaves changing colour to myriad shades of ochre, orange, red and burgundy, make it visually mesmerizing. Autumn also offers travellers the opportunity to indulge in fun outdoor activities like hiking, camping, road trips, among others. Being off-peak, this season offers India's value seekers a truly affordable travel experience.

Thomas Cook India's air-inclusive Autumn group packages start from Rs 89,900 per person* for a 7 day Europe tour (*twin share basis). The destinations on offer include favourites like Switzerland, France, Italy, Germany, UK & Ireland, Czech Republic, Austria, Hungary, Scandinavia; also emerging options like New Zealand, Japan, South Korea, Canada and China.

Thomas Cook India has incorporated engaging experiences as part of its Autumn group and customised holidays including - hiking in the Bavarian Alps, or cruising in Lake Königssee in Germany; truffle hunting and volcano climbs in Naples, Italy; a celebration of music and wine in Lugano, Switzerland; Whisky trails and magical castle stays in Scotland; a trek to Mt. Fuji (5th station level) and a visit to the Eikando Temple - one of Kyoto's renowned autumn colour photo stop, enjoying the Chuseok or Harvest festival in South Korea, a scenic drive along Cape Breton Island in Canada and more.

Mr. Rajeev Kale, President & Country Head - Holidays, MICE, Visa, Thomas Cook (India) Ltd. said, "Indian travellers have become truly experimental and we've observed a marked shift in travel seasonsAutumn seeing growing interest with its spectacular changing colours and pleasant weather making it a traveller's delight. With an 18% growth in demand for autumn, the launch of our Autumn Tours is aimed at capitalising on this significant yet under-leveraged opportunity."

He added, "Although the demand for such travel is being led by millennials, young professionals, DINKS and families, it is also noteworthy to see that consumers from Tier 2 and 3 cities are also showing interest in autumn travel."

Shares of THOMAS COOK (INDIA) LTD. was last trading in BSE at Rs.161.5 as compared to the previous close of Rs. 166.25. The total number of shares traded during the day was 1267 in over 230 trades.

The stock hit an intraday high of Rs. 165.95 and intraday low of 161.5. The net turnover during the day was Rs. 208518.


Source: Equity Bulls

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