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Havells Elevates Water Purifying Experience for Consumers

Posted On: 2019-07-10 21:17:35

Deepening its presence in Madhya Pradesh, Havells India Ltd, today unveiled its striking and diverse range of technologically superior, best in class Alkaline RO and Active UV water purifiers in the region. The initiative further enhances Havells' commitment to offer a superior water purifying experience to consumers in the state.

The range comprises five variants of water purifiers including Digiplus Alkaline, Max Alkaline, Active Touch, Active Plus & Active Plus Booster. Combining simplicity with effortless convenience, design brilliance and modern technology, all the products come in a price range of INR 9,999 to INR 23,499.

Present at the occasion, Mr. Shashank Shrivastav, Vice President, Havells India Limited commented, "Today, consumers are more discerning, health conscious and have a greater inclination for advanced purification technologies when it comes to safe and healthy drinking water. This has spurred demand for bespoke and technologically enriched water purifiers in the country. Madhya Pradesh is one of our important markets and we have witnessed considerable awareness & demand safe & healthy drinking water. We are delighted to introduce our new range of Alkaline RO and UV water purifiers to our customers here, providing them with safe, tasty and healthy alkaline drinking water with 8+ pH levels. Innovation is one of the key cornerstones of Havells and this reflects in our water purification segment as well. Our technology works in 3 steps, first we remove all impurities, then we add goodness of natural alkaline minerals and at last stage we magnetize this water to improve hydration and mineral absorption in the body."

Talking about health benefits of alkaline water, he added "This increase in pH lowers the Oxidation Reduction Potential (ORP) to negative value, which makes water antioxidant by nature. Antioxidant water is good for health as it removes toxins from our body and imparts long term health benefits".

Mr Shrivastav elaborated on the new range "For consumers who get Narmada water we have added a range of attractive UV Purifiers viz Active Touch, Active Plus Booster & Active Plus. These purifiers use advanced purifying technology and provide absolutely safe water with double purification though UV & UF. Along with iProtect Purification Monitoring, free flow soft touch buttons and smart alerts, the Active range of purifiers stand out with their technological benefits and sleek design."

These water purifiers sport advanced consumer friendly features as well with better space optimization, iProtect purification monitoring, electrical protection, tank cover with ingress protection as well as alerts in case of low water pressure, pump failure, self-diagnosis requirements. The products also make a mark with their aesthetic excellence, exuding a premium look and feel with unique space saving design and dual tone colours.

Shares of HAVELLS INDIA LTD. was last trading in BSE at Rs.738.85 as compared to the previous close of Rs. 747.1. The total number of shares traded during the day was 38011 in over 1055 trades.

The stock hit an intraday high of Rs. 755 and intraday low of 724.8. The net turnover during the day was Rs. 28034979.


Source: Equity Bulls

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