Mutual Funds Commodities Research Tax Planning IPO Our Team Contact Us    
Google
Web www.equitybulls.com
Industry News

| More

Hotstar scores its largest ever single day reach of 100 Mn

Posted On: 2019-06-25 15:08:31

Hotstar, India's largest premium streaming platform, once again shattered records by hitting an unprecedented daily active user number of 100 million during the India vs. Pakistan match on 16th June, making this the highest-ever single day reach for the platform. Underlining the fact that Hotstar's viewership continues to grow across the width and breadth of India, 66% of the 100 Mn users came in from towns beyond the big metro cities. The streaming giant also registered record-breaking concurrency of 15.6 million, the highest ever for an ODI match, marking a 1.7x increase in average concurrency compared to any other India match.

Unmatched in its sheer scale, this season of ICC Cricket World Cup is being streamed across 6 languages - English, Hindi, Bengali, Tamil, Telugu, and Kannada. Hotstar has also retained its exciting social layer of #KoiYaarNahiFar with the Watch 'N Play feature successfully creating an unparalleled and engaging cricket-watching experience for all the Hotstar users. Through this feature, Hotstar enables friends coming together irrespective of their location, allowing them to make their voices heard by chatting about the match and their Watch 'N Play experience, not only with their friends and family, but also with experts and celebrities.

Commenting on the development, Varun Narang, Chief Product Officer, Hotstar, "We are delighted to have been able to deliver an uninterrupted cricket watching experience to such a large audience at once. Having achieved a single day platform reach of 100 million demonstrates the indisputable technology prowess that Hotstar brings to the OTT industry. This remarkable achievement has helped us set a new viewership benchmark."

In addition to India, Hotstar is bringing the ICC Cricket World Cup to consumers in the US and Canada as well, who are tuning in to the platform via the app, on the web (us.hotstar.com), Google play store, app store, as well as on living room devices like Roku TV, Apple TV, Amazon Fire TV Stick, Android TV, and Samsung Smart TV.

Hotstar's immense reach and scale has always made it a preferred destination for advertisers across the country. Offering ad targeting for live sports at scale, the ICC Cricket World Cup 2019 on Hotstar is an exciting affair for all involved, including co-presenting sponsors Dream 11, Uber Eats, Amazon Pay, and Coca Cola, and associate sponsors Royal Challenge, Acko, CEAT, and ICICI Lombard.


Source: Equity Bulls

Click here to send ur comments or to feedback@equitybulls.com





Other Headlines:

JRK Group launches Mobile Application for easy investment in shares and mutual funds

'Cordless Matlab Bosch' - Introducing Experiential Mobile Vans to Unveil the Power of Cordless

Duroflex introduces India's only certified orthopaedic mattress range

Signify illuminates Qutub Minar with warm white LED's

Now every qualifying SanDisk® product purchase could win you gold

Red Velvet takes to the skies on its first commercial service to New York City

DLF Shopping Malls win top awards at the 10th anniversary celebration of CMO Asia Awards 2019

Odisha delegation at Indian Business and Innovation Summit, Singapore.

GRUBOX, a unique unmanned retail startup, spreading its wings at national capital region

Phylion rolls out 10 million LEV Lithium-ion Battery Packs

RED FM's 'South Side Story' takes Delhiites on a magical Southern ride!

Signify celebrates Ganesh Chaturthi by illuminating Ganpati Pandal with 4,000 LED bulbs in Mumbai

RAK Ceramics inaugurates its New Orientation Centre in Gurugram

Cinépolis hosted a special tribute for teachers

TAFE's free of cost tractor rental platform - 'JFarm Services' launched in Gujarat

HubSpot launches redesigned App Marketplace for growing businesses

BT to deliver cyber security services for ICARE

Visit of Invest Odisha delegation to Guangzhou, China

AdviosryMandi.com raises 36 Million Dollars from EST Group

Bharti Foundation partners with OpenLinks Foundation to launch tickLinks 2.0 mobile App for teachers

Poly Introduces G7500, a Meeting Room Solution Designed for Modern Indian Workplaces

1200 MW Annupur Thermal power project achieves 90% availability till date in the current financial year

Finzy Bags Product Innovator NBFC Of The Year Award

1-IndiaFamilyMart unveils two new stores in Mahoba and Rath in UP

Key telecom players bat for sustainable investments and regulatory improvements ahead of the 5G auctions

OPPO partners with Instagram for the 'Challenge Yourself' campaign for OPPO Reno 2

Revival in imported coal-based UMPPs drive 40% surge in Indian coal imports - Acuité Ratings

Chennai gets second Toys'R'Us store at Marina Mall

Buzzoka To Foray in Influencer & Celebrity Led Commerce

Canon India launches first exclusive 'Canon Image Square' store in Alappuzha

Decisions made by ACTICO's AI are fully explainable

Cabinet approves proposal for 26% FDI in Digital Media

Cabinet updates on FDI in Single Brand Retail Trading

Cabinet approves proposal for 100% FDI in Contract Manufacturing

Cabinet approves proposal for 100% FDI in Coal Mining

Cabinet approves Sugar export policy for evacuation of surplus stocks during sugar season 2019-20

DHFL Pramerica Life Insurance, Municipal Corporation and Health Department of Gurugram come together to fight dengue in the fourth year of #HumVsDengue Campaign

Tata AIA Life Insurance emerges as the fastest growing life insurance company in India

CSTPL, India's largest Pilot Training Organisation adds NEO A320 simulator to support pilot training in Bangalore

RBI's surplus transfer to strengthen the fiscal flexibility of Government

Enabling Cloud as a First Step to Business Transformation

Aeris Communications Wins 2 Awards in the Internet of Things at the CMO Asia Awards 2019

Rs. 20 Lacs to Rs. 20 Crore Startup: India's First-Ever Real Estate Company Offering Premium Rentals for Senior Level Business Travellers

Manage your Indoor Humid Condition with SHARP New Air Purifier cum De-Humidifier

IBBI registers Corporate Valuation Services as a Registered Valuer

Uber Announces 24x7 Safety Helpline

RED FM and ShowBox launch two new shows that will take you through music, culture, and Bollywood

Syska to launch Syska Google Home Mini Combo

Stratbeans enabled digital transformation for over 100 organizations globally

BIC Cello's Cricket Fever Pack gives fans the opportunity to meet world's No. 1 ODI bowler







Website Created & Maintained by : Chennai Scripts
West Mambalam, Chennai - 600 033,
Tamil Nadu, India

disclaimer copyright © 2005 - 2019