Further elevating the water purifying experience for its customers in Uttar Pradesh, Havells India Ltd., today unveiled its impressive array of technologically advanced, best-in-class Alkaline RO water purifiers and Active UV. The latest range of water purifiers will further strengthen Havells' presence in the state in water purifier segment, where it has already made a mark with encouraging sales in a short span.
Present on the occasion Mr. Shashank Shrivastav, Vice President, Havells India Ltd. said, "With the changing consumer lifestyle & growing awareness related to health, Water Purification market in India has witnessed considerable evolution, creating significant demand in the recent years. Committed to cater to this dynamic demand, we are delighted to further expand our Water Purifiers line-up and introduce a new range of RO & UV water purifiers which are a blend of innovation & advanced technology.
"We launched our first range of water purifiers in Uttar Pradesh last year and have gracefully been accepted in this crucial region. This has encouraged us to introduce four new variants in water purifiers segment. Uttar Pradesh in particular has always been one of the most lucrative markets for water purifiers and we see a huge potential for our new range of products here. We are confident that our best-in-class, technologically advanced water purifiers will generate significant interest and demand across the state." added Mr. Shrivastav.
Five variants of Havells water purifiers launched today include 'Digiplus Alkaline', 'Max Alkaline', Active Plus, Active Plus Booster & Active. All the products are effortless in use, with uncomplicated and consumer-convenient designs and come in a price range between Rs. 8,999 to Rs. 23,499.
In the usual reverse osmosis (RO) process, most minerals are lost while removing impurities and total dissolved solids (TDS). In many instances, this leads to drop in pH of water. This low pH turns water acidic, thereby harming the human body; Bitter taste is first indication. Havells' new alkaline water purifiers (Digiplus & Max) improve the pH level of water by adding essential alkaline minerals, lower the Oxidation Reduction Potential (ORP) resulting into antioxidant nature of water and transform regular water into alkaline water, making it healthier and tastier.
Both Digiplus & Max Alkaline water purifiers pass the water through 7 stages of purification, including: membrane performance enhancer, sediment cartridge, activated carbon cartridge, reserve osmosis membrane, germicidal UV plus, alkaline taste enhancer and finally, revitalizer cartridge. These processes ensure maximum performance and life, bringing the water pH level to an exceptional level of 8 up to 10. The revitalizer restructures the water molecules, making them biologically active to improve hydration, alkalinity and mineral absorption.
Havells new range of UV Purifiers (Active Plus Booster, Active Plus & Active) pass the water through their advanced purifying stages and provide absolute safe water with double purification though UV & UF. These variants come with iProtect Purification Monitoring, electrical protection system and smart alerts. Havells Purifiers excel in performance and feature unique and attractive designs. Their new look comes with compact styling with the availability of various vibrant colours and dual color tones.
Shares of HAVELLS INDIA LTD. was last trading in BSE at Rs.791.6 as compared to the previous close of Rs. 790.95. The total number of shares traded during the day was 37476 in over 810 trades.
The stock hit an intraday high of Rs. 796.45 and intraday low of 786.4. The net turnover during the day was Rs. 29700757.