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Aditya Birla Fashion and Retail forays into the branded Ethnic market through 100% acquisition of Jaypore

Posted On: 2019-06-10 14:21:51

India's leading fashion company, Aditya Birla Fashion and Retail Limited begins a new chapter in its growth story with 100% acquisition of 'Jaypore'; an Indian online and offline retailer, that offers curated collections of handmade, handwoven and handcrafted apparel, jewellery, home textiles and accents, based on craft forms, from all over India.

The Board of Directors of Aditya Birla Fashion and Retail Limited ['ABFRL'] today approved the signing of Share Purchase agreement to acquire Jaypore. The business comprises online and offline operations. The proposed acquisition is subject to necessary statutory approvals and signing of definitive agreement(s).

Commenting on the deal, Mr. Ashish Dikshit, Managing Director, ABFRL said: "Ethnic wear is the largest segment in the Indian fashion apparel market. While ABFRL has built a diversified portfolio of brands across different segments, ethnic wear space is currently under-represented in our bouquet of offerings to consumers. The proposed acquisition is, therefore, a great strategic addition to our portfolio and gives us a strong footing in a segment that is growing in double digits. Jaypore is a brand with strong equity and with a differentiated offering of products based on Indian crafts. It provides a great platform for us to build a strong presence in the Ethnic segment and in accessories and home segment. This acquisition will further strengthen leadership position of ABFRL in the branded fashion space."

Shares of Aditya Birla Fashion and Retail Ltd was last trading in BSE at Rs.218.55 as compared to the previous close of Rs. 218.25. The total number of shares traded during the day was 34512 in over 918 trades.

The stock hit an intraday high of Rs. 224.2 and intraday low of 216.05. The net turnover during the day was Rs. 7608125.


Source: Equity Bulls

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