Mutual Funds Commodities Research Tax Planning IPO Our Team Contact Us    
Google
Web www.equitybulls.com
Stock Report

| More

TCS New York City Marathon App Wins MediaPost's APPY Award

Posted On: 2019-06-04 22:19:08

Tata Consultancy Services (TCS), (BSE: 532540, NSE: TCS), a leading global lT services, consulting and business solutions organization, has won the Mediapost Appy Award in the 'Entertainment and Sports' category, for the TCS New York City Marathon App.

The APPY Awards acknowledge creativity and excellence in app design and those advertisers that use apps as a key element of their marketing campaigns. The TCS New York City Marathon app has won this award for the fourth consecutive year.

Since TCS became title sponsor of the New York City Marathon in 2074, the official race app continues to break global download records, with an incredible 436K downloads in 2018, representing a 30 percent increase from 2017. Additionally, the iOS version of the app ranked #1 among the top free sports apps and free apps overall in the App Store on race day, for the second year in a row.

Driving the high engagement were features such as the ability to track an unlimited number of runners in real-time, a spectator planning tool that allows users to create itineraries of various locations to cheer on runners and digital Cheer Cards that were created and shared during the race.

The app's innovative new features in 2018 included:

- Push Notifications: Users could opt-in to receive push notifications when their runners started the race, reached the halfway point, finished, and left Central Park after crossing the finish line.

- Dashboard Pages: Each runner had their own dashboard page, which included: live tracking stats, links to create a Spectator Guide, Cheer Cards for the runner, and an option to view and order race-day photos.

- Live On-map Runner Tracking: included tracking of an unlimited number of runners. Of the 52,000+ runners, nearly all were tracked using either the app or liveresults.nvrr.ors.

- Voice Search: Allowed users to dictate bib numbers to search for runners instead of keying them in.

- Featured Bios: Displayed a list of the professional athletes, providing information such as career highlights.

- Spectator Guides: Created by fans from three vantage points to help plan their race-day itinerary - nearly 30,000 were created.

- Cheer Cards: Allowed users to create digital signs to share on social media - nearly 152,000 were created (up 116 percent from 2OI7l -108,000 on race day alone-and 28,100 unique runners were tagged in Cheer Cards,' a 63 percent increase year-over-year.

- Course Video: Took viewers on a virtual ride of the 26.2-mile journey around the City.

"When we creote new features for the TCS New York City Marathon app, we hove the runners, spectators and fans in mind, and look for new ways they can engage and stay involved in the events leading up to and during race day," said Surya Kant, President, TCS North America, UK and Europe. "We are proud of the unique innovations that we introduce to the opp each year, delivering unmatched technology features that are not only interactive but provide followers with the right toots and resources to enhance their race experience."

TCS is the premier partner of the New York Road Runners (NYRR) that organizes the TCS New York City Marathon. TCS supports NYRR in other prominent five-borough races and is a principal supporter of all its youth and community initiatives.

The APPY Awards take a close look at the level of creativity that a company demonstrates in the creation and design of an app. This year's APPY Awards included a wide variety of categories, from 'Family and Parenting', to 'Finance', Health and Fitness', and more. This year's awards featured 58 finalists in 23 categories, spanning from local companies to global brands.

Shares of TATA CONSULTANCY SERVICES LTD. was last trading in BSE at Rs.2182.45 as compared to the previous close of Rs. 2240.35. The total number of shares traded during the day was 111042 in over 6411 trades.

The stock hit an intraday high of Rs. 2226 and intraday low of 2175. The net turnover during the day was Rs. 243798262.


Source: Equity Bulls

Click here to send ur comments or to feedback@equitybulls.com





Other Headlines:

PNB board approves raising Rs. 1500 crore through Basel III compliant Tier II bonds

BEML donates for cyclone 'Fani' relief work, Odisha

TAAL Enterprises Ltd calls for board meeting on June 24, 2019

Newgen Makes its OmniFlow iBPS Platform More Intelligent with Process Insights

HDFC Limited to acquire Apollo Hospitals Group's shares in Apollo Munich and to merge with HDFC ERGO

TCS Retains Position as America's Most Community-Minded Information Technology Company

Bombay Cycle & Motor Agency Ltd Board to consider Bonus Issue on June 22, 2019

IndusInd Bank Ltd announces record date for issue of shares to BFIL shareholders

Brickwork reaffirms rating of Parsvnath Rail Land Project Pvt Ltd

Adani Green Energy Ltd arm receives LOAs for 600 MW hybrid projects

TCS Named 2018 Top Supplier of the year by QIAGEN

International Paper APPM Ltd announces annual outage from July 29, 2019 to Aug 28, 2019

Rajesh Exports bags new export order worth Rs. 942 crores from Germany, Europe

Indostar Capital Finance Limited and ICICI Bank Limited partner to finance Commercial Vehicles

BHEL successfully commissions Chhukha Unit-1 in Bhutan

Asian Oilfield Services receives orders of $37 mn

GAIL India Ltd fixes July 10, 2019 as record date for bonus issue

Blue Star Ltd receives single largest order from Mumbai Metro

Jubilant FoodWorks Ltd announces change in directorate

L&T Construction awarded contract for water supply and distribution in Sri Lanka

Polyplex Corporation Ltd's subsidiary to set up 60000 TPA BOPP film line project

JV Partners announce Final Investment Decision for initial two LNG train Project Development

Mahindra announces price increase for personal range of vehicles from July 1, 2019

Lawreshwar Polymers Ltd proposes name change

Thomas Cook India releases its Summer Report 2019

Asian Granito India Ltd inaugurates its largest - 25,000 sq feet tiles and Sanitaryware display showroom in Himmatnagar

ONGC Videsh Ltd, JV partners announce Final Investment Decision for initial two LNG train Project Development

Inspirisys Solutions Ltd to allot 56,25,000 shares to CAC Holdings Corporation at Rs. 54.30

HCL Technologies selected by Cricket Australia as Digital Technology Partner

Cognizant to acquire Zenith Technologies, a Leader in Life Sciences Manufacturing Technology Services

IndiGo awarded 'Best Low-Cost Airline in Central Asia/India' by Skytrax tenth year in a row

Chambal Fertilisers and Chemicals Limited updates on credit rating of Commercial Paper

NLC India Ltd commissions 100 MW solar PV power plant

RMG Alloy Steel Limited board approves issue of securities

Dabur India Ltd board to consider Q1 results on July 19, 2019

Sportking India Ltd updates on credit rating

Sundaram Multi Pap Ltd receives BB+ rating from Brickwork

Canara Bank to initiate process to sell stake in Can Fin Homes Ltd

Coromandel Engineering Company Limited to issue CNPRPS on private placement basis

Wintac Ltd board to re-initiate delisting process proposed by Veego Pharma LLC

Adlabs Entertainment Ltd announces resignation of Ms. Meghna Ghai Puri

TCS Named a Leader in Next-Gen Testing Services by NelsonHall

Trent Ltd to raise Rs. 950 crores from Tata Sons Pvt Ltd

Canara Bank to raise Rs. 6000 crores through equity issue

Infosys recognized as winner for 2019 Microsoft Global Alliance SI Partner of the Year

HCL Technologies celebrates 20 years of Innovation in Australia and New Zealand

WABAG secures One City One Operator contracts in Uttar Pradesh worth INR 1,477 Crore

Hexaware Ranks No. 1 Among the Top Service Providers in Overall Customer Satisfaction in Whitelane's IT Sourcing Study

KNR Srirangam Infra Pvt Ltd receives appointed date from NHAI

David Hennah quits Finastra to join Intellect Global Transaction Banking







Website Created & Maintained by : Chennai Scripts
West Mambalam, Chennai - 600 033,
Tamil Nadu, India

disclaimer copyright © 2005 - 2019