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Café Coffee Day welcomes summer with absolutely refreshing fruit-based beverages

Posted On: 2019-04-24 18:11:40

Summer is upon us and it's time to brace the warm, sunny weather with a refreshing range of cool and frosty sips. Fruits are the perfect summer coolers and indulging in your favourite fruit based drink is one of the best ways to beat the summer heat. Café Coffee Day is set to make your summer feel like a breeze with the launch of its new 'Fruitylicious Fiesta' menu. This special menu brings you a chilled, flavorful and fruity range of beverages that will get you through the season feeling refreshed and rejuvenated.

The new Fruitylicious Fiesta menu defines pure indulgence. It has been specially crafted using a mix of all-time favorite as well as unique fruits, blended to perfection with a creamy milk, coffee or ice base. The much loved 'Frappe' offering has been widened to accommodate two new variants. When it comes to distinguishing the most indulgent fruit, there is none better than the king of all fruits - The Alphonso Mango! India's love for the Alphonso Mango is universal and now Café Coffee Day brings the juicy freshness and sweet taste of this much loved fruit to its patrons with the 'Alphonso Mango Smoothie'. This mesmerizing beverage is the perfect combination of handpicked Alphonso mangoes and milk, topped with whipped cream, a truly divine creation.

Café Coffee Day has time and again led the way when it comes to innovation and introducing new ingredients to its menu. With the Fruitylicious Fiesta menu, the brand introduces patrons to the magic of Yuzu, a native Asian citrusy superfruit rich with antioxidants. The 'Zingy Yuzu Slush' brings you the goodness of Yuzu in a refreshing slush, sprinkled generously with pomegranate boba pearls for a super fruity flourish making it the first of its kind beverage to be introduced to Indian consumers at a wide scale. It is the perfect drink for customers looking for a wellness option that is equally flavourful and refreshing too.

Café Coffee Day patrons have always looked forward to the brand's signature range of Frappes. Keeping in line with this, two new and exciting Frappe variants have been added to the summer beverage menu. First is the Zesty Orange and Date Frappe', a magical blend of orange and date with crunchy butter cookie crumbs, topped with a dollop of whipped cream and dates. It is the perfect rendezvous of milk, coffee and fruit served in a tall glass. Additionally there is the 'Luscious Banana Caramel Frappe', a delectable beverage that brings you the sweet combination of banana and caramel with aromatic creamy coffee. Topped with whipped cream and caramelized banana chips, this cool frappe is a match made in heaven!

Speaking about the new Fruitylicious Fiesta menu, Venu Madhav, CEO, Café Coffee Day, says 'At Café Coffee Day, our core objective has always been to bring new tastes and memorable experiences to our customers. As pioneers, we are constantly innovating as per evolving consumer preferences and creating an exciting range of options for our patrons in order to keep our menu fresh and a few steps ahead. With the new Fruitylicious Fiesta menu, we offer exactly that. As summer kicks in, consumers are on the lookout for refreshing and rejuvenating thirst-quenchers and there is nothing better than an indulgent range of fruit based beverages. The Fruitylicious Fiesta menu is not only refreshing but innovative as well with the use of unique wellness ingredients like Yuzu, a first of its kind in India along with the goodness of popular fruits like Alphonso Mango, orange and more. This menu is the perfect choice of beverages for the youth this summer."

So celebrate summer like never before with the special 'Fruitylicious Fiesta' menu by Café Coffee Day. Starting at Rs. 185, this special menu is available at all Café Coffee Day outlets across the country.

Shares of Coffee Day Enterprises Ltd was last trading in BSE at Rs.267.25 as compared to the previous close of Rs. 263.1. The total number of shares traded during the day was 3530 in over 101 trades.

The stock hit an intraday high of Rs. 268.65 and intraday low of 261.15. The net turnover during the day was Rs. 933613.


Source: Equity Bulls

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