Mutual Funds Commodities Research Tax Planning IPO Our Team Contact Us    
Google
Web www.equitybulls.com
Stock Report

| More

No vote, no choice - McDonald's thought provoking social activation urges youth to vote and make a difference

Posted On: 2019-04-24 14:20:17

The news channels, the social media platforms, even the social gatherings these days are abuzz with discussions, debates and deliberations as India, the largest democracy in the World goes into General Elections. This year, a whopping 130 million youngsters have been added to the country's total voting population. Most of these Gen Z have been brought up in the era of social media and smartphones. They are believed to be more politically aware who actively fight the "hashtag war" for an India they believe they deserve.

To encourage these young voters to go out and make their choice in the ongoing general elections, Hardcastle Restaurants Pvt. Ltd., the master franchisee of McDonald's in West and South, did a thought-provoking social activation. As a part of the activation, customers who didn't vote in the ongoing General Elections were served something other than what they had ordered. When the baffled and somewhat frustrated customers complained about the wrong order, the crew pointed out that since they did not cast their vote, they have lost their right to choose what they want! The activation has been conceptualized and executed by the DDB Mudra Group. Once published across all McDonald's India social properties, the film received immense engagement, reaching more than one million people on Facebook alone. A similar pattern was observed across Twitter, YouTube and Instagram, where the film was widely shared and appreciated.

Sharing his views on this campaign, Arvind R.P., Director - Marketing and Communications, Hardcastle Restaurants Pvt. Ltd., said "At McDonald's, we believe in standing up for good and with this social initiative we are making a small yet significant effort to sensitize the youth about the power of their vote and urge them exercise their right to choose their elected representative. The message is simple - if you don't vote, you lose the right to choose. We feel it is our duty as a responsible corporate citizen to drive the change that we want to see in the mindset of the Indian youth."

He added, "In a few cases, we actually had customers who came back to our restaurants after voting and that is a testimony of the how small efforts can make a big difference."

McDonald's is delighted at the response on the social initiative and is hoping that more and more people will come and exercise their voting right. The initiative emphasized on encouraging the Gen Z to cast their vote and be responsible about who they want to give the reins of their country to.

Shares of WESTLIFE DEVELOPMENT LTD. was last trading in BSE at Rs.407.2 as compared to the previous close of Rs. 400.05. The total number of shares traded during the day was 27335 in over 1276 trades.

The stock hit an intraday high of Rs. 411.95 and intraday low of 399. The net turnover during the day was Rs. 11109153.


Source: Equity Bulls

Click here to send ur comments or to feedback@equitybulls.com





Other Headlines:

HPL Electric & Power Limited board recommends dividend of Rs. 0.20 for FY2018-19

Jindal Stainless Limited posts Q4 PAT at Rs 32 crore

Lakshmi Machine Works Ltd Board approves dividend of Rs. 35 for FY2018-19

Vivid Global Industries Ltd Board recommends dividend of Rs. 0.50 for 2018-19

Bharat Petroleum Corporation Ltd Board approves dividend of Rs. 8 per share

National Plastic Industries Ltd Board recommends Final Dividend of Rs. 1 for FY19

Indian Toners & Developers Ltd Board recommends Final Dividend of Rs. 1.50 for FY2018-19

NDTV Group announces financial results for 2018-19

HPCL Board recommends Final Dividend of Rs. 9.40

Torrent Pharmaceuticals Ltd Board recommends Final Dividend of Rs. 4 for 2018-19

Dalmia Bharat Sugar and Industries Ltd Board recommends dividend of Rs. 1.60 for 2018-19

Indostar Capital Finance Ltd Board approves final dividend of Rs. 1

HEG Ltd Board recommends Final Dividend of Rs. 50 for 2018-19

Aimco Pesticides Ltd board recommends dividend of Rs. 1.50 for 2018-19

Aegis Logistics Ltd Board to consider FY19 results & Final Dividend on May 28, 2019

Panacea Biotec receives Azacitidine USFDA approval for US market

Dynamic Cables Ltd bags two orders worth Rs. 32 crores

Himadri Speciality Chemical Ltd Board to consider FY19 results & Dividend on May 28, 2019

Manali Petrochemical Ltd Board recommends Dividend of Rs. 0.75 for FY19

Dhampur Sugar Mills Ltd Board recommends Final Dividend of Rs. 3 for 2018-19

Astral Poly Technik Ltd Board recommends Final Dividend of Rs. 0.40 for 2018-19

HEG Ltd Q4 net profit at Rs. 524.42 crores

Shree Pushkar Chemicals & Fertilisers Ltd board recommends Final Dividend of Rs. 1.5 for FY19

Maharashtra Seamless Ltd board to consider dividend on May 29, 2019

Sundaram Finance Ltd Board to consider Final Dividend for 2018-19

Hind Rectifiers Ltd reports financial results for FY19

KITEX Garments Ltd Board approves Dividend of Rs. 1.50 for 2018-19

Special Report Offers Civic Leaders Effective Strategies to Build Smart Cities

D&H India Ltd Board to consider Dividend on May 29, 2019

Talbros Engineering Ltd Board approves Dividend of Rs. 1.50 for 2018-19

Gravita India Ltd board to consider final dividend on May 28, 2019

Voltas launches its new Brand Shop in Asansol, West Bengal

TV Today Network Ltd board recommends dividend of Rs. 2.25 for 2018-19

GlaxmoSmithkline Pharmaceuticals Ltd Board approves Dividend of Rs. 20

Birla Precision Technologies Ltd board to approve FY19 results on May 28, 2019

Steel Authority of India Ltd board to consider dividend, Q4, FY19 results on May 30, 2019

Bharat Forge Ltd board recommends final dividend of Rs. 2.50 for 2018-19

Galaxy Bearings Ltd FY19 net profit higher at Rs. 6.59 crores

Super Sales India Ltd posts loss of Rs. 1.06 crore

Bharat Forge Ltd Q4 PAT at Rs. 299.50 crores

Astron Paper & Board Mill Ltd Q4 PAT at Rs. 6.60 crores

The Anup Engineering Ltd Board recommends Dividend of Rs. 7

Remsons Industries Ltd board to announce Q4, FY19 results on May 29, 2019

The Anup Engineering Limited announces FY19 results

Scan Steels Ltd calls for board meeting on May 30, 2019

Super Sales India Ltd Board approves final dividend of Rs. 2.50

Garware Polyester Ltd board to consider Dividend on May 29, 2019

Thomas Cook India launches no cost EMI-powered innovative 'Holiday Basket'

Wim Plast Ltd Board to consider FY19 results, Final Dividend

The Hi-Tech Gears Ltd Board to consider Final Dividend on May 27, 2019







Website Created & Maintained by : Chennai Scripts
West Mambalam, Chennai - 600 033,
Tamil Nadu, India

disclaimer copyright © 2005 - 2019