Mutual Funds Commodities Research Tax Planning IPO Our Team Contact Us  
Google
Web www.equitybulls.com
Stock Report

| More

Bajaj Finserv wins gold for 'Digital Marketing Excellence' at Digixx 2019

Posted On: 2019-04-04 17:46:36 (Time Zone: IST)


Bajaj Finance Ltd, the lending arm of Bajaj Finserv, India's fastest growing and most diversified Non-Banking Financial institution bagged the gold award for 'Digital Marketing Excellence in Financial Service'- for its Fixed Deposit digital campaign at DIGIXX 2019 Awards by Adgully.

The campaign designed along with Logicserve Digital aimed at creating informed awareness in the digital space about Bajaj Finance Ltd offering Fixed Deposits with the highest interest of 9.10 % with flexible tenors ranging from 12-60 months. The underlying objective was to shift customer psyche from awareness or consideration to preference for the brand.

Using remarketing techniques along with a combination of Search, Google Display and Facebook, the campaign successfully reached new audiences online, driving the value proposition of Bajaj Finance Fixed deposits.

In a short span of five months, the campaign garnered over 50,000 leads with approximately 66.8 million impressions, resulting in 23% growth of business for Fixed Deposits. The campaign successfully created a lasting impressing on the discerning new age digital customers, helping them make informed decisions when it comes to investing their money.

"We are driven by the possibility of disrupting status quo and finding new frontiers of growth for business. It is heartening to see our efforts get acknowledged by a forum of such prestige and credibility", says Manev Mianwal, Group Marketing Head, Bajaj Finserv.

The DIGIXX Awards are designed to recognize and celebrate excellence in Digital Marketing and Advertising. The awards seek to set the industry-wide benchmark in digital engagement.

The winners were announced at a full-house ceremony on March 29 at The Leela Ambience, Gurugram.

Shares of BAJAJ FINSERV LTD. was last trading in BSE at Rs.7323.35 as compared to the previous close of Rs. 7393.25. The total number of shares traded during the day was 6800 in over 1080 trades.

The stock hit an intraday high of Rs. 7411.6 and intraday low of 7280. The net turnover during the day was Rs. 49983450.


Click here to send ur comments or to feedback@equitybulls.com





Other Headlines:

One 97 Communications Limited Q2FY22 consolidated loss increases to Rs. 472.9 crore

Deep Industries Ltd receives LoA from ONGC for Rs. 67.99 crores

IndoThai Securities Ltd to form subsidiary

Axita Cotton Ltd Board recommends 1:2 Bonus issue

Punjab Alkalies and Chemicals Ltd board to consider stock split on Dec 2, 2021

Tilak Ventures Limited board to consider rights issue on Dec 1, 2021

Phoenix Mills Limited - Rating outlook revised to 'Stable', Rating reaffirmed

Hatsun Agro Product Limited board to consider fund raising through FPO

GHCL Ltd signs MOU to Invest Rs. 500 Crores in Tamil Nadu

Vishvprabha Ventures Limited board approves rights issue at Rs. 30 per share

RBI imposes monetary penalty of Rs. 1 crore on SBI

Vedanta Jharsuguda wins FICCI CSR Award for its Subhalaxmi Cooperative Project

Retail chain DMart leases space at Spaze Edge

Paytm celebrates its merchant partners, hundreds get tickets to the India vs New Zealand test match

Piramal Capital & Housing Finance and API Holdings Partner to Offer Financing Solutions for India's Rapidly Evolving Healthcare Ecosystem

Tata Steel executes the inaugural blockchain enabled trade between India and Bangladesh

IndiGo resumes flights to Singapore under Vaccinated Travel Lane

Hindustan Zinc conferred with prestigious '5 Star Rated Mines' award by Ministry of Mines

BOB Financial partners with OneCard to launch mobile-first, metal credit card

Jindal Stainless organizes stainless steel fabrication workshop for inmates at Central Jail, Lucknow

JM Financial launches Bondskart, a unique digital platform for ease of investment in debt securities

Nandani Creation Limited reports strong Q2FY22 Results

Tata Steel's Noamundi Iron Mine accorded the Five Star rating for 3 consecutive years

Emerald Leasing Finance and Investment Company Ltd to change name as Emerald Finserv Ltd

Sharika Enterprises Ltd receives order from LS Cable India Pvt Ltd

ICICI Bank Ltd raises Rs. 3595 crore through bonds

Saurashtra Cement Limited and Gujarat Sidhee Cement Limited to merge

Nature's Family Tree Foods Pvt Ltd is a fully owned subsidiary of APIS India Ltd

GSS Infotech Ltd board to consider acquisition, fund raising

Welspun Corp Limited to foray into polymer business, forms subsidiary

Salasar Techno Engineering Ltd receives order worth Rs. 170 crore from RITES Ltd

Radhe Developers India Ltd board approves JV agreement, to acquire Hotel Business

Hero MotoCorp Ltd inducts Mr. Rajnish Kumar and Ms. Vasudha Dinodia to its board

Waaree Renewable Technologies Ltd receives LOA for 140 MW DC Solar Power Plant in Gujarat

Radhe Developers India Ltd board approves rights issue

Refex Industries Ltd to foray into the Power Trading Business segment

Promoters announce delisting of Universus Photo Imagings Ltd

ICRA-assigned Credit Rating for Rs. 176.00 crore bank facilities of Unichem Laboratories Limited

CRISIL upgrades long-term rating of Balrampur Chini Mills Ltd

GHCL Ltd's credit rating upgrades by Ind-Ra

ITC to acquire 16% stake in Mother Sparsh, a D2C ayurvedic and natural personal care brand

Ircon International Ltd emerges as lowest bidder projects from NHAI and Chennai Metro Rail Limited

Sanofi India Ltd updates on divestment of Soframycin® and Sofradex® businesses

Swarnsarita Gems Limited is now Swarnsarita Jewels India Limited

Aurionpro announces strategic deal in Smart Transit segment

Greenpanel Industries Ltd suspends operations at Rudrapur MDF plant

CARE A1+ rating assigned to commercial paper of Atul Limited

Shreyas Shipping and Logistics Limited takes delivery of bulk carrier

Two mines of The Ramco Cements Ltd conferred FIVE STAR award

Ramkrishna Forgings Ltd wins Domestic order worth INR 90 million in Oil & Gas segment


Website Created & Maintained by : Chennai Scripts
West Mambalam, Chennai - 600 033,
Tamil Nadu, India

disclaimer copyright © 2005 - 2020