Mutual Funds Commodities Research Tax Planning IPO Our Team Contact Us    
Google
Web www.equitybulls.com
Stock Report

| More

Thomas Cook India sees emergence of Election Tourism during this voting season

Posted On: 2019-03-25 14:42:20

Thomas Cook (India) Ltd., India's leading integrated travel and related financial services company, spearheads the citizen election agenda 2019 by launching its Ghar Jao Vote Karo campaign ahead of the upcoming general elections. The brand seeks to empower citizens to vote while simultaneously rewarding them- both on their flight to their hometown pre-election, as well as holiday discounts post elections.

According to the Election Commission, merely 540 million Indian voters or 66.4% of those eligible cast their vote in the 2014 general elections. A key challenge attributed to the low turnout was the migrating Indian population, moving from Tier II and III cities into larger urban towns and metros. Thomas Cook India has therefore strategically aligned its campaign to tap into India's vote bank, by aiming to create awareness on the importance of voting while gratifying the voter with incentives.

Thomas Cook India's Ghar Jao Vote Karo campaign will extend from March 26 to May 19, 2019, to encourage Indians to exercise their right to vote by flying back to their respective hometowns- where they have been registered as voters. As part of the campaign, the pre-election offer includes a discount of Rs. 1,000 off on return air tickets (per adult) on providing proof via any official document such as their Voter ID/ Aadhaar Card, etc. The last date of flight departure is May 19, 2019 to coincide with the last date of polling.

Voting in many states coincides with India's largest vacation season. Hence, in its initiative to recognise the efforts taken by its customers who vote, Thomas Cook India will offer a special post-voting holiday discountacross both its domestic and international group tours (Rs. 3000 off on its Domestic Group Tours or Rs. 5000 off on its International Group Tours, per family). All its customers need to do to avail the offer is to display their inked finger at any of Thomas Cook's extensive retail outlets pan India. The post-voting holiday offer is valid up to July 19, 2019.

With several election dates falling on Mondays or Thursdays, Thomas Cook's data reveals that travel hungry Indians are likely to extend their weekends into 'smart weekend holidays' thus giving fillip to the emerging trend of 'Election Tourism'.

Abraham Alapatt, President & Group Head - Marketing, Service Quality, Value Added Services & Innovation said, "At Thomas Cook India, we are keen to do our part by motivating consumers to cast their vote in their hometowns and this formed the genesis of our Ghar Jao Vote Karo campaign."

He added, "Social media is expected to play a strong role in the upcoming elections. Be it voting selfies showcasing an inked finger or the use of hash tags, consumers are taking their involvement beyond the booth. However, there is a strong urgency in getting the voting population involved in the pre-voting phase as well and hence our campaign motivates customers- both during the pre and post voting phases.

Via our Ghar Jao Vote Karo campaign, we look forward to engineering a new wave of proactive social consciousness across metros as well as Tier II and III regions of the country."

Shares of THOMAS COOK (INDIA) LTD. was last trading in BSE at Rs.231.55 as compared to the previous close of Rs. 225.05. The total number of shares traded during the day was 11686 in over 344 trades.

The stock hit an intraday high of Rs. 232.9 and intraday low of 226.8. The net turnover during the day was Rs. 2679477.


Source: Equity Bulls

Click here to send ur comments or to feedback@equitybulls.com





Other Headlines:

Hero Cycles partners with Satin Creditcare Network Limited towards empowering Rural India

Indiabulls Integrated Services Ltd Q4 PAT jumps to Rs. 72.78 crore

Nucleus Software Exports Ltd FY19 consolidated PAT rises to Rs. 74.54 crores

SORIL Infra Resources Ltd FY 2018-19 PAT drops to Rs. 13.95 crores

Sasken Technologies Ltd Q4 FY19 net profit soars to Rs. 27.45 crore

ICICI Securities Ltd Q4 consolidated PAT at Rs. 121.53 crores

Dhunseri Tea & Industries Ltd board approves sale of branded tea business for Rs. 101 crore

U.S. FDA classifies the inspection of Lupin's Pithampur, Indore Unit-2 facility as OAI

Foresters Friendly Society to Replatform its Legacy Systems with Majesco LifePlus Solutions in the Cloud

Tata Power announces sale of 32 MW wind assets in Maharashtra

Tiger Logistics India Ltd receives project from Chittaranjan Locomotive Works

ACC Ltd announces results for Q1 CY2019

Tata Global Beverages Ltd to acquire branded tea business of Dhunseri Tea & Industries Ltd

NBCC India Limited bags new projects

Nucleus Software Exports Ltd Board approves final dividend of Rs. 9 for 2018-19

DBL Borgaon Watambare Highways Pvt Ltd updates on declaration of appointed date by NHAI

Godrej Agrovet Ltd calls for board meeting on May 6, 2018

IDFC First Bank Ltd Board to consider FY19 results & Dividend on May 10, 2019

Embassy Office Parks REIT to issue 3650 crores NCDs

ICICI Securities Ltd Board recommends Final Dividend of Rs. 5.70

Sasken Technologies Ltd board approves buy back at Rs. 850

SML ISUZU Ltd launches two new vehicles

Sasken Technologies Ltd Board approves final dividend of Rs. 7.50 for 2018-19

Ishan Dyes & Chemicals Ltd fixes May 10, 2019 as record date for rights issue

N R Agarwal Industries Ltd board to announce FY19 results, dividend on May 21, 2019

Coromandel International Ltd Board approves final dividend of Rs. 3.50

Maruti Suzuki launches New Alto: Drive with Pride

NIIT Technologies positioned as a 'Leader' in the NelsonHall NEAT Report for RPA & AI in Banking 2019

Superhouse Limited calls for board meeting on May 30, 2019

Coromandel International Ltd reports FY19 consolidated PAT of Rs. 720.48 crores

Sterlite Technologies Ltd Board recommends Final Dividend of Rs. 3.5

EdgeVerve Named a Leader in the First IDC MarketScape on End-to-End Corporate Banking Solution Providers

Tata Global Beverages Limited board recommends final dividend of Rs. 2.50 for 2018-19

DFM Foods Ltd board to consider dividend, Q4, FY19 results on May 2, 2019

Sterlite Technologies Ltd Q4 FY19 net profit rises to Rs. 165.17 crores

Bharat Seats Ltd Board recommends Dividend of Rs. 1 for 2018-19

Khaitan Chemicals & Fertilizers Ltd Board to consider Dividend on May 9, 2019

CRISIL revises ratings of Pradeep Metals Ltd

Bharat Seats Ltd posts PAT of Rs. 4.75 crore in Q4 FY19

Hinduja Ventures Ltd board to consider FY19 results, dividend on May 9, 2019

Thomas Cook India honoured with the Best Tour Operator - International at the Times Travel Awards 2019

Meera Industries Ltd bags order of Rs. 1.68 crore

Indag Rubber Limited FY19 Net Revenues at Rs. 178 Crores

Rajesh Exports Ltd opens 82nd Retail Showroom at Mangalore

Lakshmi Mills Company Ltd calls for board meeting on May 22, 2019

Prabhat Telecoms India Ltd signs framework supply agreement with METRO Cash & Carry India Private Limited

Indraprastha Medical Corporation Ltd board to consider FY19 results, dividend on May 8, 2019

Menon Bearings Ltd Q4 FY19 PAT slips to Rs. 5.06 crore

Patel Engineering Ltd board to announce Q4, FY19 results on April 30, 2019

Cholamandalam Investment and Finance Company Ltd board to consider stock split







Website Created & Maintained by : Chennai Scripts
West Mambalam, Chennai - 600 033,
Tamil Nadu, India

disclaimer copyright © 2005 - 2019