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PVR Cinemas and BookMyShow celebrate the second successful year of VKAAO

Posted On: 2019-01-19 10:56:02

PVR Cinemas, the largest and the most premium film exhibition company in India along with BookMyShow, (Bigtree Entertainment Pvt. Ltd.), India's leading entertainment destination celebrate the second successful year of VKAAO, today. Screening over 4000 films from across genres and language, VKAAO offers a platform to showcase quality content to the Indian audience. With a library of over 500 movies, offering an equal mix of Hollywood, Bollywood and regional content; theatre-on-demand enables patrons to enjoy complete control of the movie viewing experience. Functioning through PVR Cinemas' theatrical circuit and BookMyShow's online presence; VKAAO has enabled global content reach to the smaller towns of the country.

In the last two years, VKAAO has released 210 films with a ratio of 38% of Hollywood, 47% percentage of Bollywood and 15% percentage of regional content across 2017 and 2018. Basis its analytics, the company has seen a rising demand for Hollywood content in tier II and III cities, where the metropolitans have cherished the regional films more. Movie being the oldest and the most popular source of entertainment in India, this crowdsourced platform has set a new trend of making diverse and quality content easily accessible to the audience across the country. Some of the key exclusive releases by VKAAO in last two years are: An Insignificant Man, Village Rockstars, Pahuna, Oscar wining movies like A Fantastic Woman, The Salesman etc.

Kamal Gianchandani, CEO, PVR Pictures Ltd. said "We are extremely happy to see the way VKAAO has been embraced by the audience. With a focus to develop an innovative, self-sustained platform to showcase global content; we continue with our endeavour to empower the cine-goers to experience their preferred movies at their preferred locations. Our film library is also expanding with well-curated quality content that includes award-winning and critically acclaimed movies. This is a new way of film going experience, where everyone has their coming-of-age movies."

Marzdi Kalianiwala, SVP - Marketing and Business Intelligence, BookMyShow said, "Our journey with Vkaao has been exciting as we continue to see growing interest for alternate content in cinema. By bringing Vkaao's curated selection of niche and exclusive films to our vast user base, BookMyShow continues to be the preferred choice for a highly personalised cinematic experience. Our analytical intelligence coupled with our huge data base enables these films to reach the right set of audiences, contributing to more than half of the tickets sold for such films. We hope to strengthen this partnership and continue to engage our combined audiences."

Theatre on demand service empowers the users to book a film of their choice at a date, time and theatre of their preference. It is simple, convenient and memorable.

Shares of PVR LTD. was last trading in BSE at Rs.1617.5 as compared to the previous close of Rs. 1633. The total number of shares traded during the day was 2512 in over 166 trades.

The stock hit an intraday high of Rs. 1633.4 and intraday low of 1612.95. The net turnover during the day was Rs. 4072598.

Source: Equity Bulls

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