Mutual Funds Commodities Research Tax Planning IPO Our Team Contact Us    
Google
Web www.equitybulls.com
Stock Report

| More

IndusInd Bank launches 'IndusInd Bank Duo Card'

Posted On: 2018-10-10 14:46:06

IndusInd Bank today launched the IndusInd Bank Duo Card which is India's first 2 EMV chip debit cum credit card. This two-in-one Duo Card with two Magnetic Stripes & 2 EMV Chips brings the functionalities of both debit and credit cards to the Indian consumer, on one plastic. With a range of benefits that straddle both types of cards, it is a powerhouse of convenience and flexibility for the customer. With just one card to carry for all their financial needs, the customer can travel light with just one card plastic. The card design uses the anagram technique to enhance and highlight the singularity of the Duo Card. The IndusInd Bank Duo Card is loaded with features for the young upwardly-mobile customer, and includes offers across entertainment, travel & lifestyle. It simplifies the customer's life by providing a single statement of account and amplifies the power of the Rewards program by enabling consolidation of Rewards points.

On this launch, Sumant Kathpalia, Head - Consumer Banking, IndusInd Bank said, "The goal is always to simplify banking and enhance convenience for our customers. Innovations such as the Duo Card go a long way in simplifying customers' lives. We have our ears to the ground and understand that our young and aspirational customers want something unique that makes them stand apart. The IndusInd Bank Duo Card aims to deliver a seamless and delightful client experience and offers the best of both worlds, in one plastic. The convenience of having dual functionality, and a wide range of offers and features on one plastic, is sure to resonate with our audience. Our advice to the customer is to #KeepItSingle, and embrace innovation at its best."

IndusInd Bank has launched a multi-media campaign that connects with the customer at various touchpoints. While television will be used to announce the innovation, digital will be used extensively to engage with the digitally savvy audience. RK Swamy BBDO, New Delhi is the creative agency for the campaign. The campaign has been conceptualised and scripted by Ankur Suman - Creative Head, RK Swamy BBDO, New Delhi - along with Pragya Bhatnagar and Pankaj Bora. It is directed by Gajraj Rao of Code Red films.

Anil Ramachandran - EVP & Head, Marketing & Corp Communications and Retail Unsecured Assets at IndusInd Bank said, "The Duo Card is a wonderful example of a unique innovation coming out of our researched consumer insights. With the world moving towards simplifying consumer interactions and experiences and the youthful focus on travelling light, this plastic innovation asks the simple question of "why carry two, when one will do?" IndusInd Bank Duo Card is an innovation that is simple in its idea and uniqueness. The campaign tells the everyday stories of our lives, wherein we are required to choose between debit and credit cards, and how cumbersome that can be. The TV commercials and short digital films have exciting elements which add humour and emotions to situations that are easily relatable with our customers. We are confident that the campaign will create intrigue, interest and engagement with our audience."

Adds, Ankur Suman, Principal Consultant & Creative Head, R K Swamy BBDO Private limited, "Cool innovations like these need cool communication solutions. It was important to create intrigue and interest around a product that's so unique. Here's a card that keeps things simpler, by keeping them single. Hence #KeepItSingle worked perfectly! Retaining the tone and style of IndusInd Bank campaigns that we have created over the years, this one too, uses light-hearted, slice-of-life situations to drive home the message about Duo Card; helping the audience absorbs its relevance and utility even better."

Shares of INDUSIND BANK LTD. was last trading in BSE at Rs.1607.45 as compared to the previous close of Rs. 1601.05. The total number of shares traded during the day was 31626 in over 1512 trades.

The stock hit an intraday high of Rs. 1619 and intraday low of 1590. The net turnover during the day was Rs. 50792470.


Source: Equity Bulls

Click here to send ur comments or to feedback@equitybulls.com





Other Headlines:

TCS Collaborates with Red Hat to Build Next-Gen Solutions that Accelerate Customers' Digital Transformation

The Indian Wood Products Company Ltd board to consider bonus issue, stock split

Skipper bags fresh new orders of over 150 Crores INR for 2500 no. of Telecom Towers

Urja Global Ltd to participate in 8th Eco Friendly Electriv Vehicles Expo in India

Dewan Housing Finance Corporation Ltd to sell stake in Asset Management Business

Meera Industries Ltd identifies land for proposed expansion

DBL Chandikhole Bhadrak Highways Pvt Ltd receives appointed date from NHAI

HCL Technologies becomes a Microsoft Azure Expert Managed Service Provider

GM Breweries Ltd board to consider Q3 results on Jan 3, 2019

Glenmark Pharmaceuticals receives ANDA approval for Ear Drops

Ashoka Buildcon subsidiary raises INR 150 Cr from Morgan Stanley India Infrastructure

Shanthi Gears Ltd board to declare interim dividend, consider buy back

Rainbow Foundations Ltd to issue 5 crore NCRCPS

Sandhar Technologies Ltd board to consider Q3 results on Feb 2, 2019

Galaxy Surfactants receives 'Best Process Innovation' Award at ICIS Innovation Awards 2018 held in London

NMDC Ltd revises prices of Iron Ore from Dec 13, 2018

Glenmark Pharmaceuticals Announces New Data on GBR 1302

Sai Industries Ltd appoints CS

RITES Ltd board declares interim dividend of Rs. 4.75

Ashoka Buildcon Ltd approves NCD issue

Punjab & Sind Bank revises MCLR from Dec 16, 2018

Graphite India Ltd updates on Bengaluru graphite electrode plant

White Organic Agro Limited Board recommends Bonus Issue of Equity Shares in the ratio of 1 : 1

Mafatlal Industries Ltd accepts resignation of MD & CEO

Mahindra & Mahindra Ltd to increase stake in Sampo to 49.04%

Mac Hotels Ltd plans ambitious expansion

thyssenkrupp and Tata Steel announce executive leadership for the planned Joint Venture

Lupin receives US FDA approval for Clobazam Tablets, 10 mg and 20 mg

BGR Energy Systems Ltd secures order worth Rs. 49.40 crores

Dr. Purvish M. Parikh represented Shalby at The 13th International SFO Conference in Bhutan

HDFC Bank Ltd board to announce Q3 results on Jan 19, 2019

Lupin receives tentative US FDA approval for Tadalafil Tablets USP, 20 mg

Zenith Birla India Ltd enters into OTS with PNB & Edelweiss ARC

Bank of Baroda approves raising funds of Rs. 525 crore

Gujarat Terce Laboratories Ltd appoints Mr. Bhagirath Ramhit Maurya as CFO

Max India Ltd forfeits warrant subscription amount of Rs. 75 crore

Ircon International Ltd appoionts additional director

Power Mech Projects Ltd receives orders worth Rs 245 Crores

Ahluwalia Contracts receives new order of Rs. 425.42 crores

NPCIL's Kaiga Unit-1 equipped with BHEL-supplied Nuclear Power equipment creates World Record for continuous operation

Huhtamaki PPL Ltd announces resignation of CFO Mr. Parag Vyavahare

Sadbhav Infrastructure Project Ltd receives appointed date for Sadbhav Jodhpur Ring Road Private Limited

Glenmark Pharmaceuticals receives ANDA approval for Hydrocortisone Valerate Ointment USP, 0.2%

Biocon successfully completes US FDA GMP inspection at its Telangana API facility

NTPC Limited acquires 720 MW Barauni Thermal Power Station

UFO Moviez India Ltd updates on acquisition of Scrabble Digital Ltd

Café Coffee Day Introduces 'Season's Treatings' Menu

Dalmia Cement empowers Ajeet and Deeya Bajaj aiming to scale Mt. Vinson, Antarctica

Technocraft launches the revolutionary MACH ONE Formwork System

Sunfeast recognizes potential footballers at Sunfeast Kolkata School Football League 2018







Website Created & Maintained by : Chennai Scripts
West Mambalam, Chennai - 600 033,
Tamil Nadu, India

disclaimer copyright © 2005 - 2018