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TVS Jupiter unveils new marketing campaign

Posted On: 2018-07-11 16:13:01

TVS Motor Company, a reputed manufacturer of two-wheelers and three-wheelers in the world, today, announced a new marketing campaign for their leading scooter brand, TVS Jupiter. This new marketing campaign is to celebrate the achievement of 2.5 million units in sales for TVS Jupiter and for being awarded the most appealing executive scooter by J.D. Power 2018 Two-Wheeler Automotive Product Execution & Layout (2WAPEAL) Study.

The new, integrated campaign titled "Taaro Se Bhi Kahin Upar" focuses on how TVS Jupiter has earned the apex rating by the actual owners in India's pre-eminent Automotive Award J.D. Power. This will include print, digital film and a television commercial starring Amitabh Bachchan.

Commenting on the recent milestone, Aniruddha Haldar, Vice President (Marketing) Commuter Motorcycles, Scooters and Corporate Brand, TVS Motor Company, said, "In a span of less than 5 years, TVS Jupiter has become a beloved brand with its promise of Zyada Ka Fayda delivered via superior vehicle quality, and offering Zyada in terms of comfort, convenience, mileage and space. The scooter has been a critical driver of scooterisation across the country and this has been acknowledged by the J.D. Power 2018 study, wherein TVS Jupiter was awarded "The most appealing executive scooter". This accolade, yet another manifestation of the unwavering faith of our 2.5 million+ customers, is a truly humbling experience. It reinforces our intent to continually deliver consumer delight so that they enjoy Zyada Ka Fayda."

Launched in 2013, TVS Jupiter has always stood for its promise of 'Zyada ka Fayda' and delivered exceptional value in terms of both features as well as riding experience. With multiple accolades to its name, it is also the fastest scooter to reach the 1 million sales mark, 30 months after its launch.

TVS Jupiter is available in both the Base as well as ZX variant (Disc and Drum). The Base variant of TVS Jupiter is equipped with Sync Braking System (SBS), which ensures a safer and smoother riding experience. The scooter is available in colour selections of Royal Wine, Matte Blue, Stallion Brown, Titanium Grey, Midnight Black, Volcano Red, Pristine White and Mystic Gold.

The brand also boasts of a Classic Edition which offers a variety of novel features such as elegant full chrome mirrors, stylish windshield, a classy pillion cushioned backrest, along with other thoughtfully designed features like a smart USB charger and comfortable dual-tone seat. TVS Jupiter Classic is available in Sunlit Ivory and Autumn Brown colour selections.

Shares of TVS MOTOR COMPANY LTD. was last trading in BSE at Rs.585.95 as compared to the previous close of Rs. 589.5. The total number of shares traded during the day was 197272 in over 2858 trades.

The stock hit an intraday high of Rs. 595.75 and intraday low of 583. The net turnover during the day was Rs. 116089875.


Source: Equity Bulls

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