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Kwality launches India's first ever ready to drink Thandai with fortification

Posted On: 2018-02-23 02:01:30

Kwality Limited one of the largest and fastest growing private dairy companies in India, recently launched another flavour ‘Thandai' to its Flavoured milk bouquet of offerings. The launch comes in place considering the consumer acceptance of the earlier launched flavours. At present, there are 5 lip smacking flavours like Kesar, Badam, Elaichi, Butterscotch and Cold Coffee. The product is available in retail stores across North India and leading Modern trade & e-commerce platforms & has been garnering a very positive response from consumers & our channel partners.

Indian consumers are slowly moving from carbonated soft drinks to healthier options, flavoured milk represents one of the fastest growing segments in the Indian dairy market satisfying the needs to evolving consumer preferences.

Kwality Limited is India's first company to launch Flavoured milk with Fortification of Vitamin A & D. Considering the nutritional deficiencies & the lifestyle disorders, the product has been positioned around as an "On the go" beverages which are healthy & more nutritious than other similar drinks available in the market.

Speaking on the occasion, Mr. Nawal Sharma, President & Head - Business transformation, said, "We are quite ecstatic to add India's first ready to drink Thandai fortified with Vitamin A & D in our ready to drink segment of beverages. The product was designed & customised keeping in mind the traditional palate of Indian consumers. We are continuously strengthening our consumer offerings to enable people to lead an active lifestyle. The company has planned the launch of the flavour keeping in mind the upcoming festivity of HOLI which is one of an important festival in India."

The Company possesses a strong Research and Development infrastructure which encompass advanced equipment's and in-house testing labs with stringent quality control systems for enhanced focus on Product Innovation and New Product Development. Supporting the strong infrastructure, the company has a dedicated and experienced team of professionals. The result is an enhanced focus of product innovation, creating a strong pipeline of differentiated products.

Shares of Kwality Limited was last trading in BSE at Rs.87.25 as compared to the previous close of Rs. 82.6. The total number of shares traded during the day was 528858 in over 3313 trades.

The stock hit an intraday high of Rs. 90.6 and intraday low of 82.9. The net turnover during the day was Rs. 46559139.

Source: Equity Bulls

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