Mutual Funds Commodities Research Tax Planning IPO Our Team Contact Us    
Google
Web www.equitybulls.com
Industry News

| More

Myntra targets 25x sales; 4 lakh new customers during the 6th edition of its flagship - 'End of Reason Sale'!

Posted On: 2017-07-02 21:25:13

Myntra announces the 6th edition of its iconic End of Reason Sale (EORS), India's largest fashion sale with more than 1 crore products on offer and discounts up to 80%; to be held between June 24 and 26. With participation from over 1800 global and Indian brands, Myntra expects to clock over 25x in sales.

Top global brands such as Nike, Adidas, Puma, Forever 21, Swarovski, Tommy Hilfiger, Jack & Jones, Flying Machine, Marks & Spencer, Mango along with Myntra's private labels such as Roadster, HRX, All About You, Anouk and Dressberry among others will be available at attractive prices during the sale.

Speaking about EORS, Ananth Narayanan, CEO, Myntra - Jabong, said, "EORS gets bigger and better with each passing season and the 6th edition will be the largest yet, along with Jabong's participation. We expect 20 million users to indulge in a shopping spree to pick the finest in fashion at attractive discounts of up to 80% during the three day carnival. In terms of traffic, we are geared to deal with a whopping 20 million sessions a day, which is 18% higher than the previous edition of the sale and 45% higher than the previous year. Our logistics team is armed to make 3 lakh deliveries each day across the country and is expected to deliver over 3 million shipments by the end of the sale."

During the current edition of the sale, Myntra expects traffic to the platform to quadruple over baseline days. For the first time ever, Myntra has launched an innovative concept for social shopping, called 'Myntra Shopping Groups', which allows customers to form groups of shoppers consisting of their friends and families on the platform and shop together. Myntra expects approximately 5 lakh people to be part of Myntra Shopping Groups. Group members will be eligible for multiple rewards and discounts depending on the size of their shopping bags. Customers will also be eligible for getting early access to the sale through VIP slots. The company expects to acquire 4 lakh new customers through the three day sale. On the logistics front, Myntra is augmenting its capacity by enabling last mile deliveries through its network of ~800 retail store partners.

EORS has emerged as the most sought after fashion sale event in the country and is one of the most important properties of Myntra. It breaks away from the traditional end of season sale format which usually lasts for 6 to 7 weeks. Customers will get 20% cash back for payments made through PhonePe wallet and 10% cash back for using Citibank Credit and Debit cards during EORS.


Source: Equity Bulls

Click here to send ur comments or to feedback@equitybulls.com





Other Headlines:

New HFS report recognizes Cognizant for 'Simplifying Healthcare'

National Life Transforms Customer Experience Program with Cognizant

ETMONEY becomes India's first comprehensive financial services app to integrate UPI

India pharmaceuticals market expected to reach USD 73.5 billion by 2023

Engineers Alert: Zomato opens registrations for its 'Trial Week'

Wadhawan Global Capital sells stake in Avanse to Warburg Pincus

ICAI Postpones May, 2019 CA Examinations

MSE 'Financial Inclusion' Drive in Goa in a bid to Boost Participation from Tier II, Tier III Cities & Rural Areas

Vikram Solar commissions 200 MW solar project for APGENCO

Cognizant Names Brian Humphries as CEO, Succeeding Company Co-Founder Francisco D'souza

Harish Natarajan appointed as the new President and COO of Strand Life Sciences

ICAI Celebrates Platinum Jubilee Annual Function

ICAI signs MoU with Invest India to promote Foreign Investment

Tata AIA Life Insurance celebrates the Centennial Year of AIA

Twenty14 Holdings Marks Entry into Switzerland with new IntercityHotel at Zurich Airport

ICAI signs MoU with ICPA of Kenya

Sathguru Management Consultants advises Pravesha Industries to divest majority stake in Crest Cellulose to Roquette Freres, SA

Saurashtra Freight Pvt. Ltd. charts out growth strategy

Toffee Insurance announces India's First Cyclist Insurance

Whitecaps flags of their 6 month excellence program in cake making

Home Credit India offers attractive customer-focused schemes across Lenovo and Motorola smartphone range

MyLoanCare rolls out a free loan portfolio management system

Auto LPG sector grows impressively; clocks 14% growth in sales

'India Cold Chain Show 2018' showcases innovative cooling solutions in Mumbai

ZestMoney partners with Xiaomi to provide financing options at Mi Home stores

Jana Small Finance Bank launches Jana Bankable Debit Card

GoAir announces Kannur as its 24th domestic destination

InterGlobe Foundation initiates Heritage Restoration and Waste Management In Rajasthan

eMudhra becomes an Executive Member of the Cloud Signature Consortium

ECGC chairs meeting of CEOs of ECAs of Asia Pacific Regional Cooperation Group in Mumbai

Fincare SFB posts 99 percent AUM growth, Rs.42.3 crore profit in H1 FY 2019

Future Generali India Life Insurance introduces a new age ULIP, Future Generali Big Dreams Insurance Plan

Honda 2Wheelers India drives Skill India Mission in Tamil Nadu

Indian biosimilar market to be worth $40 billion by 2030

Rane NSK Opens New Facility for EPS at Gujarat

GoAir reports highest OTP for second consecutive month!

ICAI signs MoU with CPA Canada

Square Capital Emerges as the Largest Integrated Mortgage Marketplace in India

Fresh impetus to the MSME sector - Acuité Ratings

GoAir's 13th Anniversary Offer: Up to 13 Lakh seats on sale at an all-inclusive price of Rs 1,313

India's plastics export jump 31.6% in H1 2018-19 to USD 4.59 bn

Homes worth Rs 1200 crore sold during Housing.com's Home Ustav 2018

Not just top 5 cities, now Tier III cities also contributing to retail participation in stock markets

Lighthouse invests 160 Crore in mattress company Duroflex

Kreditech licensed by Reserve Bank of India to operate as NBFC

Next Education partners with Capgemini as Edu-tech enabler

Co-origination lending: A potential solution to NBFCs' funding challenges

Honda 2Wheelers India expands its global footprint ahead of 2020

'All Weather Investing' - asset allocation with ETFs launched on smallcase.com

NPCI organises digital training workshops at 50 plus educational institutes on teacher's day







Website Created & Maintained by : Chennai Scripts
West Mambalam, Chennai - 600 033,
Tamil Nadu, India

disclaimer copyright © 2005 - 2019