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YES BANK launches first-in-industry Customizable Savings Account

Posted On: 2017-01-17 21:58:40

YES BANK, India's fifth largest private sector bank, has launched a unique Customizable Savings Account that gives the customers, the power to choose various features of a Savings Account. Breaking the industry norm of offering off-the-shelf banking products to every customer segment, YES BANK has become the first Indian Bank to introduce the customizable version of the traditional Savings Account.

To create a customizable Savings Account, customers can visit the YES BANK website ( or any of the 965 YES BANK branches across India, and choose from a range of options including:

- Debit Cards
- Alternatives to minimum balance requirement
- Banking Benefits such as ATM usage, Digital Banking products, Branch Banking and Family Grouping
- Complimentary offers on other YES BANK products

Along with enabling the customer to create an account that suits his or her lifestyle and banking preferences, the Customizable Savings Account will also protect the customer from unwarranted charges by eliminating unnecessary account features.

The Customizable Savings Account will continue to offer the high interest rate of 6% p.a. along with maximum tax exemption benefit with 34% lesser investment in terms of balances, superlative digital banking solutions suited to a "Less-Cash Economy", and superior service experience.

Speaking on this launch, Pralay Mondal, Senior Group President, Retail and Business Banking, YES BANK said, "At YES BANK, customer service goes beyond matching the existing industry standards. We believe in establishing highest standards in customer offerings by adopting innovation and technology to reengineer even the most traditional banking products like Savings Account. With the launch of our revolutionary 'Customizable Savings Account' we are truly enhancing the customers' banking experience by giving them the Power to Choose. Recently, YES BANK also launched a fully-customizable Current Account for its business customers."

YES BANK has leveraged its human capital, technology, speed and financial knowledge to be the Banker of First Choice for its valued customers by delivering high quality, customized, state-of-the-art products & services.

Shares of YES BANK LTD. was last trading in BSE at Rs.1324.9 as compared to the previous close of Rs. 1329.65. The total number of shares traded during the day was 99755 in over 3897 trades.

The stock hit an intraday high of Rs. 1335.75 and intraday low of 1316. The net turnover during the day was Rs. 132200192.

Source: Equity Bulls

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