Mutual Funds Commodities Research Tax Planning IPO Our Team Contact Us    
Industry News

| More

Advaiya launches xBOM - a set of packaged content offering

Posted On: 2014-02-23 00:28:55

Advaiya Solutions, one of the leading technology marketing services companies, have announced the launch of xBOM - a packaged content offering.

Today, content marketing is perceived as a critical part of the overall mix in order to increase the effectiveness of marketing and communication. Building effective content marketing strategy requires a lot of investment, proper planning, and a good set of content assets.

Advaiya's xBOM is a simplified set of packaged content offerings, focused on providing the needed guidance and enabling you to build the relevant content, in the right form, and disseminate at the right time to the right people. Currently, xBOM offerings cover the most common scenarios - product and service launch (pre-launch and post launch), sales force readiness, partner enablement. In near future, Advaiya plans to launch xBOM offerings for many more relevant scenarios.

Excited about the launch of xBOM, Mr. Manish Godha, Founder and CEO of Advaiya says "xBOM is all about enabling you to rapidly getting to value by supercharging your content marketing, taking the content development load off from you, and delivering high-quality, reusable content assets to you."

Advaiya has an extensive experience of developing relevant content assets and artifacts across the entire sales and marketing lifecycle for leading technology companies as well as innovative startups. For around eight years, they have been producing high quality, audience-targeted marketing and sales content for positioning technology products and solutions - whitepapers, videos, interactive ads, playbooks, articles, creatives, infographics, websites, discussion and conversation guides, mobile apps, emailers, newsletters, value pitch, compete collaterals, and more. Manish said that, "having the right content has always been important. But with the customers increasingly spending most of their time on digital mediums - web, mobile and social, and easy access to content management and dissemination tools, content marketing has gained traction and momentum. You can deliver your messages (in any form factor) to your audience within minutes, which is not possible using the traditional marketing channels. This has led to an increase in the demand for content."

With customers available on multiple touch points it is likely that a lead can be generated from anywhere. Companies, along with delivering the right content across different touch points, also need to be available on these channels to interact with their customers. Manish says, "that for having a competitive edge it is also important to ensure that you are spending enough time listening to your audience's needs and continuously optimize your products and messaging accordingly. Our xBOM offering addresses just that. We partner with you to ensure that your content needs are met so you can look after strategy and actually spend time talking to customers and partners. We want to power your content marketing initiatives and believe that xBOM provides you the relevant materials that you need."

With xBOM, Advaiya's focus is twofold. First is to provide directional support to customers on content planning and roadmap, and identifying the right channels to adopt based upon audience, business & technology contexts, etc. Second focus is to provide content development services - content writing, creative services, production and processing, quality assurance, and content management. Mr. Romi Mahajan, a renowned marketer, President of KKM Group, and an advisor to Advaiya Solutions commented, "xBOM is exactly the sort of breakthrough I have come to expect from Advaiya Solutions. Customers have a clear and well-defined need for package content that connects to their business scenarios but do not have the twin luxuries of large budgets and long time frames in which to realize value. xBOM is a perfect solution for this business conundrum."

The Advaiya xBOM launch coincides with the inauguration of one of the premier technology marketing events - Tech Marketing 360, which will start this week in California (US), where Manish has been invited to speak about his insights on technology marketing and Advaiya's Technology Marketing-as-a-Service (TMaaS) offering.

Source: Equity Bulls

Click here to send ur comments or to

Other Headlines:

New HFS report recognizes Cognizant for 'Simplifying Healthcare'

National Life Transforms Customer Experience Program with Cognizant

ETMONEY becomes India's first comprehensive financial services app to integrate UPI

India pharmaceuticals market expected to reach USD 73.5 billion by 2023

Engineers Alert: Zomato opens registrations for its 'Trial Week'

Wadhawan Global Capital sells stake in Avanse to Warburg Pincus

ICAI Postpones May, 2019 CA Examinations

MSE 'Financial Inclusion' Drive in Goa in a bid to Boost Participation from Tier II, Tier III Cities & Rural Areas

Vikram Solar commissions 200 MW solar project for APGENCO

Cognizant Names Brian Humphries as CEO, Succeeding Company Co-Founder Francisco D'souza

Harish Natarajan appointed as the new President and COO of Strand Life Sciences

ICAI Celebrates Platinum Jubilee Annual Function

ICAI signs MoU with Invest India to promote Foreign Investment

Tata AIA Life Insurance celebrates the Centennial Year of AIA

Twenty14 Holdings Marks Entry into Switzerland with new IntercityHotel at Zurich Airport

ICAI signs MoU with ICPA of Kenya

Sathguru Management Consultants advises Pravesha Industries to divest majority stake in Crest Cellulose to Roquette Freres, SA

Saurashtra Freight Pvt. Ltd. charts out growth strategy

Toffee Insurance announces India's First Cyclist Insurance

Whitecaps flags of their 6 month excellence program in cake making

Home Credit India offers attractive customer-focused schemes across Lenovo and Motorola smartphone range

MyLoanCare rolls out a free loan portfolio management system

Auto LPG sector grows impressively; clocks 14% growth in sales

'India Cold Chain Show 2018' showcases innovative cooling solutions in Mumbai

ZestMoney partners with Xiaomi to provide financing options at Mi Home stores

Jana Small Finance Bank launches Jana Bankable Debit Card

GoAir announces Kannur as its 24th domestic destination

InterGlobe Foundation initiates Heritage Restoration and Waste Management In Rajasthan

eMudhra becomes an Executive Member of the Cloud Signature Consortium

ECGC chairs meeting of CEOs of ECAs of Asia Pacific Regional Cooperation Group in Mumbai

Fincare SFB posts 99 percent AUM growth, Rs.42.3 crore profit in H1 FY 2019

Future Generali India Life Insurance introduces a new age ULIP, Future Generali Big Dreams Insurance Plan

Honda 2Wheelers India drives Skill India Mission in Tamil Nadu

Indian biosimilar market to be worth $40 billion by 2030

Rane NSK Opens New Facility for EPS at Gujarat

GoAir reports highest OTP for second consecutive month!

ICAI signs MoU with CPA Canada

Square Capital Emerges as the Largest Integrated Mortgage Marketplace in India

Fresh impetus to the MSME sector - Acuité Ratings

GoAir's 13th Anniversary Offer: Up to 13 Lakh seats on sale at an all-inclusive price of Rs 1,313

India's plastics export jump 31.6% in H1 2018-19 to USD 4.59 bn

Homes worth Rs 1200 crore sold during's Home Ustav 2018

Not just top 5 cities, now Tier III cities also contributing to retail participation in stock markets

Lighthouse invests 160 Crore in mattress company Duroflex

Kreditech licensed by Reserve Bank of India to operate as NBFC

Next Education partners with Capgemini as Edu-tech enabler

Co-origination lending: A potential solution to NBFCs' funding challenges

Honda 2Wheelers India expands its global footprint ahead of 2020

'All Weather Investing' - asset allocation with ETFs launched on

NPCI organises digital training workshops at 50 plus educational institutes on teacher's day

Website Created & Maintained by : Chennai Scripts
West Mambalam, Chennai - 600 033,
Tamil Nadu, India

disclaimer copyright © 2005 - 2019