DFM Foods Limited has launched a new brand of extruded snacks 'CRAX Krunchoids' across all its markets. Distinctively crunchy,
Krunchoids is available in four exciting, distinctive flavours - Tomato Chutney, Paani Poori, Masala Masti, and Red Chilli. The distinctive packaging is designed with a view to attract the younger generation.
Speaking on the launch, Mr. Mohit Jain, Managing Director, DFM Foods Limited said: Being one of the early entrants in the snack foods market, we have constantly offered new and innovative products to meet the changing taste and preferences of our customers.
We have always believed in creating our own product niches, rather than offering me-too products in crowded spaces. Krunchoids is a continuation of that product philosophy. Our new product offers 4 distinctive flavours of a crunchy snack, with packaging designed to attract today's young consumers.
With an aim to become a significant player in the snack food business, DFM Foods will continue to delight and surprise its customers with exciting new products and flavours going forward.
Krunchoids is a wheat- based puff and will be available in a Rs. 5 pack (net weight 25 g.) in four high impact flavours - Tomato Chutney, Paani Poori, Masala Masti and Red Chilli. The product will be available in all markets currently serviced by DFM Foods.
Physical distribution of the product commenced earlier this month, and the company is airing launch advertising on General Entertainment Channels (GECs) and Cartoon Channels for the brand's promotion and enhanced awareness.
Shares of DFM Foods Ltd last traded in BSE at Rs.165. The stock hit an intraday high of Rs.165 and low of Rs.165.
The total traded quantity was 425 compared to 2 week average of 648.