Prime Focus World ('PFW') ,a subsidiary of Prime Focus Limited (NSE :PFOCUS,BSE:532748) has been confirmed as the exclusive VFX partner on Sin City: A Dame To Kill For, Robert Rodriguez's long-awaited, ultra-stylized comic book sequel. Sin City 2 is PFW's biggest VFX project win ever to date and their global teams will work directly with Robert Rodriguez to produce over 2,000 visual effects shots for the stereo 3D movie, currently slated for an August 2014 release.
Rodriguez, always the trailblazer, has been a highly influential filmmaker and is forging his own path since his earliest successes â€“ El Mariachi (1992) and Desperado (1995). The original Sin City (2005) was a seminal film, and its use of stylized Computer Graphics environments and VFX inspired many films that followed.
This contract further validates the unique business proposition of Prime Focus and catapults it to the league of being one of the few studios worldwide to break into, and contribute in a big way, to mainstream top-of-the-line Hollywood films.
The size and scale of the project would require each of PFW's location to come together under localized VFX and stereo leadership, and collaborate via the PFW global pipeline and VFX workflow structure to deliver on the contract.
Prime Focus continues to build a robust Order Book to fill its capacity across its various facilities worldwide. Currently, the group Order Book stands at a combined value of approximately Rs.750-800 crores, to be executed over the next 24-36 months.
"Normally, it is common for a film maker to split its VFX work amongst multiple studios, especially for a film of this size and scale. Robert Rodriguez has backed us to be the exclusive VFX vendor for his film, which makes us even more proud and honored as it validates our scale and superior workflow management capabilities to handle the entire length of a VFX film, across our global facilities. We are constantly looking for such opportunities to challenge both ourselves, and the industry as a whole, by working on projects that question and change creative, practical and economic paradigms," said Namit Malhotra, CEO and Founder, Prime Focus World."
Prime Focus has been backed by marquee global institutional investors including Standard Chartered Private Equity, AID Partners and Macquarie Capital. Recently in June 2013, Macquarie Capital invested US$ 38 mil in Prime Focus World NV (PFW), at an Enterprise Valuation of US$ 300 million.
Shares of Prime Focus Ltd was last trading in BSE at Rs.35.05, up by Rs.0.20 or 0.57%. The stock hit an intraday high of Rs.36.70 and low of Rs.34.60.
The total traded quantity was 0.79 lakhs compared to 2 week average of 0.63 lakhs.