Vadilal Industries Limited has put in place an aggressive strategy to retain its leadership position in Rajasthan. Significant increase in the point of sales outlets, offering new products, increasing the company's presence in the interiors of the state, intensive advertising campaign, setting up more of its 'Happinezz'parlours and making special offers are some of the ways through which the company is implementing its aggressive marketing strategy.
Vadilal has embarked on a high growth trajectory by aiming for a 40% growth in sales for financial year 2011-12 on completion of its Rs.80 crores expansion-cum-modernisation projects. With the latest state-of-the-art machines in place, the company has emerged as the largest player in the cones, cups and candies categories in the Indian ice cream market.
The stock was trading at Rs.145, down by Rs.3.10 or 2.09%. The stock hit an intraday high of Rs.147.50 and low of Rs.142.
The total traded quantity was 7984 compared to 2 week average of 8024.