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Nissan ramps up dealer network across India with 5 new delaerships

New Delhi: Nissan Motor India Pvt Ltd (NMIPL) in an endeavour to achieve maximum customer outreach has been aggressively ramping up its dealer network across the country. The company has opened five new dealerships recently in Ludhiana, Gurgaon, Calicut, Jalandhar and Surat in line with its growth strategy and long-term commitment to offer its high quality service standards to guarantee consumer satisfaction.

The opening of Tri-Star Nissan, Ludhiana; Sterling Nissan, Gurgaon; EVM Nissan, Calicut; Dada Nissan, Jalandhar and Silicon Nissan, Surat, Nissan has 15 dealerships operational across the country. These dealerships also mark the automotive major's ability to reach commercial coverage in more than 42% of the national territory. Currently, 13 states of the country have Nissan dealerships.

Says Mr. Kiminobu Tokuyama, MD & CEO, NMIPL, "We have been aggressively ramping up our dealership network across the country. The opening up of these five new dealerships is in line with our constant endeavour to increase our footprint and to provide total customer satisfaction with high-quality service standards."

In the process of establishing the Nissan Brand in India, NMIPL - in partnership with Hover Automotive India, its marketing, sales, after-sales service and dealer development arm - is rapidly preparing its dealer network structure to support the up-coming growth in the country. The company plans to open another five new dealerships in Bhubaneswar, Navi Mumbai, Jaipur, Bhopal and Trivandrum this month, thus taking it to 20 operational dealerships in line with its target. The company plans to have more than 30 dealers by end of this fiscal year.

The new dealerships have a huge and spacious showroom facility with serviceable area to cater to customer's need of quick and better service. Customer can see, touch, and feel the product in a comfortable ambience. The sales consultant and service team of all the dealerships in Ludhiana, Gurgaon, Calicut, Jalandhar and Surat are trained personally by Hover and Nissan to ensure a high level of customer satisfaction.

The line of vehicle offered by NMIPL is Nissan Teana, Nissan X-Trail and Nissan 370Z. The soon to be launched Nissan first locally made global hatchback –New Nissan Micra is also displayed across these showrooms and customers can take a closer look at the car and make their bookings.

Source: Equity Bulls

Posted On: 7/13/2010 9:15:46 AM

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