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Gitanjali Luxury Style Fest 2009 Kicks off

Second edition of India's First Luxury Event from 20th – 22nd Jan at RWITC, Mumbai

MUMBAI, 15th January, 2009: The Gitanjali Group today announced the second edition of the "Gitanjali Luxury Style Fest", India's first luxury event that will kick off this month in Mumbai with an aim to create a unique opportunity for elite brands to provide an exclusive experience to its target audience.

The three-day experience "Gitanjali Luxury Style Fest 2009" will be held from January 20th – 22nd. The high-profile event will create India's annual luxury and lifestyle showcase at one of the most alluring and coveted venues in the country, Royal Western India Turf Club (RWITC).

Speaking at the occasion, Mr Mehul Choksi, Chairman, Gitanjali Group said: "The Gitanjali Group has always displayed a long standing and deep-rooted commitment towards development of the luxury industry and market in India. The Gitanjali Luxury Style Fest 2009 is a synchronized effort to develop a common arena for leading luxury brands to come together and create an unforgettable experience around a niche audience. We see our new idea as the right step to provide an impetus to the growth of the luxury segment in the country."

Mr Choksi added: "The Gitanjali Luxury Style Fest 2009 will celebrate high-life in the most exuberant manner. It will provide an unprecedented opportunity for leading brands to pamper their existing and potential customers in a befitting manner.

The event proposes to bring the following action under the open skies – Luxury brands experience, elite celebrations, top-notch fashion designers showcases, Luxury exhibits, business networking opportunities, thematic performances, and post show parties spread across the three festive days.

The participating designers are Wendell Rodricks, Ritu Beri, Rohit Bal, Shane & Phalguni, Nandita Mahtani, Arjun Khanna, Krishna Mehta, Rocky S and last but not the least Vikram Phadnis.

None other than Marc Robinson is the show director and producer.

The esteemed Partners for the Gitanjali Luxury Style Fest 2007 are Royal Western Indian Turf Club (RWITC), Millionaire, World Gold Council, Gift Partner Hidesign, media partner Femina and grazia, Airline partner Fly Kingfisher, Beverage partner Kingfisher premium and White and Mackay, hospitality partner Four Seasons hotel, PVR and International diamond Laboratories, Gold Expressions, Rosato, Calgaro, Asmi, D'damas, Nakshatra, Sangini, Stefan Hafner, Gili, Versace, 50 degrees, Maya, Giantti, Greggio, Valente Milano, Morellato, Nina Ricci, Cadini, Versace Collection, Roberto Cavalli, Miss Sixty, Sector, Pirelli, Philip watch, Marvin Watch Co., BE, Jaust Cavalli Time, Umbro and IRIS.

Mr Vivek Jain , Chairman , Marketing Working Group, RWITC (Royal Western India Turf Club), said "The association between The Gitanjali Group and the RWITC is a perfect fit as both are leaders in the lifestyle space. We are very proud to be associated for the second season of Gitanjali Luxury Style Fest. Gitanjali Gems is now a name to be reckoned with in the jewellery and fashion business and this co-operative venture envisages an unprecedented three days of fashion and glamour, on a scale never before witnessed at the race course."

Spread over the lawns of the RWITC the Gitanjali Luxury Style Fest 2009 will contain Exhibition Lounges, an Exclusive Fashion Show Area, Premium Hospitality Lounges, Networking Lounges, Media Lounge, etc.

Only special invitees would be able to participate in the Gitanjali Luxury Style Fest 2009 and visitors from international and domestic luxury goods buyers, brands, guests, and media are expected to attend the event.

The event will be a platform that will showcase a variety of Indian and international luxury brands to a discerning audience. The Gitanjali Group has continuously created history and set up milestones in the business of luxury and with their knowledge and experience this event will be a landmark in the same direction. The Group has played a key role in the development of the Indian luxury industry and the Gitanjali Luxury Style Fest 2009 is a proactive extension of this involvement.

Source: Equity Bulls

Posted On: 1/15/2009 11:02:07 AM

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