Shilpa Medicare Limited, a research-led global integrated pharmaceutical company, today announced launch of India's First Women intimate cleansing spray under the brand name "SwatchShil" and shall be available in Jasmine and Floral Fragrance in 100ml Spray pack.
"SwatchShil" intimate Cleansing Spray is a Soap-free and alcohol-free solution with a pH of 3.7±0.5, which is ideal for the Women intimate area, helps in maintaining the optimum pH level and avoids vaginal discomfort and effectively maintain intimate hygiene.
Shilpa's "SwatchShil" presented first time in India an innovative 'Bag on Valve' spray canister for hassle free usage - 360-Degree rotation, easy to apply in all possible direction, angle, and position. "SwatchShil" has differentiated advantage of hands-free application for enhanced utility and ease of use unlike current products available in the market.
While the market size of intimate hygiene is near about Rs. 80 crores, owing to the niche and urban presence, "SwatchShil" will give Shilpa an entry with differentiated products into rapidly growing Women intimate hygiene products segment.
"SwatchShil" is made available at Major Chemist's outlet in North and East zones of India and shall be available soon in the South and West zones. It is also available online for Purchase at www.shilpacare.in with attractive launch offers, also shall be available on on line portals like Amazon, Flipkart etc.
Shares of SHILPA MEDICARE LTD. was last trading in BSE at Rs.369 as compared to the previous close of Rs. 369.05. The total number of shares traded during the day was 24454 in over 1103 trades.
The stock hit an intraday high of Rs. 373.5 and intraday low of 368. The net turnover during the day was Rs. 9068610.