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Thomas Cook India and SOTC partner with Accor - Launch Holiday Safe

Posted On: 2020-10-18 22:49:57


Thomas Cook (India) Ltd., India's leading integrated travel services company and its Group Company SOTC Travel Ltd., have partnered with Accor, a global leader in augmented hospitality, to launch Holiday Safe. The holiday portfolio aims at reassuring customers with comprehensive health and safety protocols incorporated via Thomas Cook India & SOTC's Assured Safe Travel Program in partnership with Apollo Clinics, together with Accor's Cleanliness and Prevention ALLSAFE label, developed with and vetted by Bureau Veritas. The attractively priced holidays, starting at Rs. 5 999.00*, include unique experiences and value additions across a range of domestic and international destinations.

While extended lockdowns and work-from-home stress have resulted in strong pent up travel demand for short drivable distance vacations, Indian consumers have understandably rated health-safety as their priority. The Thomas Cook India & SOTC Holiday Readiness Travel Report reiterates this - with 75% respondents stating health and safety to be their overriding concern and 72% displaying preference for reputed travel brands. Thomas Cook India, SOTC and Accor have hence leveraged their collective expertise in curating the Holiday Safe range that delivers on their comprehensive measures towards hygiene and safety while ensuring customers a memorable holiday experience.

With the easing of travel restrictions and to reignite the love for travel, the Holiday Safe portfolio in addition to health and safety protocols, offers a range of vacation options such as staycations, workations, drivecations, quick breaks to celebrate special occasions and the upcoming festive season.

Accor's extensive footprint across gateway cities and favourite holiday locales has been leveraged by Thomas Cook and SOTC's experts to offer customers a wide selection of luxury to economy options at the Fairmont, Sofitel, Pullman, Mövenpick, Grand Mercure, Novotel, Mercure, ibis and ibis Styles. The Holiday Safe portfolio offers customers exclusive pricing starting from Rs. 5 999.00* for a variety of domestic themed holidays: weekend breaks, wellness, romantic breaks, family getaways, magic moments, among others. International holidays start at Rs. 20 720.00* to destinations like Dubai and Maldives.

Mr. Madhavan Menon, Chairman & Managing Director, Thomas Cook (India) Ltd. said, "As Indian travellers look to maximize their experiences while minimizing risk, our focus on customer health and safety remains our top priority. To build consumer confidence in the COVID era, we are delighted to announce our association with the Accor Group, one of the world's largest and most respected hospitality brands. Our Holiday Safe collection incorporates the comprehensive measures of the Thomas Cook India & SOTC Assured Safe Travel Program and Accor's Cleanliness & Prevention ALLSAFE label - with standards developed with and vetted by Bureau Veritas. This collaboration aimed at building a safe travel environment for customers, is inbuilt with clean-safe protocols across every step of the customer journey, and also incorporates unparalleled holiday experiences to delight the Indian traveller."

He added, "Holiday Safe, together with our COVID-19 travel insurance cover, zero cancellation charges, and free rescheduling will ensure that our customers are assured, insured and secured."

Commenting on the partnership Mr. Puneet Dhawan, Senior VP Operations, Accor India & South Asia, said, "In the current environment, we believe the ultimate determinant of guests returning is health and safety blended with innovative experiences and rewarding benefits. As an industry, this is the time to show solidarity and work together reassuring guests that it is safe to travel. Taking forward our endeavour to instil confidence amongst guest for safe holidays, we are proud to partner with Thomas Cook and SOTC and look forward to providing a holistic experience to our guests."

Shares of THOMAS COOK (INDIA) LTD. was last trading in BSE at Rs.27.25 as compared to the previous close of Rs. 27.65. The total number of shares traded during the day was 60819 in over 842 trades.

The stock hit an intraday high of Rs. 27.7 and intraday low of 26.8. The net turnover during the day was Rs. 1654715.

*Per person on twin sharing basis


Source: Equity Bulls

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