- Called 'Tyohar Ek Roop Anek', it is a tribute to the festival and calls for affection
Barbeque Nation, one of the leading casual dining restaurant chains in India, has launched a promotional campaign, urging people to indulge in family dining at the restaurant, this Diwali.
The campaign was conceptualized considering the excitement and bustle during Diwali and the need to unwind and spend quality time with family, possibly by dining together. The brand has released a 38 second video, where a witty young girl is seen narrating the circumstance at her house during the festival, with her family members preoccupied in a variety of activities. In order to break the humdrum, she decides to book a table at Barbeque Nation for her family and offers them that much needed break and togetherness.
To engage with customers through digital and social media, Barbeque Nation is promoting the video on a number of leading platforms including facebook and Hotstar. The video also recorded over 3 lakh views on facebook within 3 days of the launch.
Sameer Bhasin, Chief Executive Officer, Barbeque Nation Hospitality Ltd said, "No celebrations or merriments are complete without a scrumptious meal with family! Our campaign clearly emphasizes the need for each one of us to commit some time to our families amidst the festive hustle and enjoy an evening of great cuisine and relaxation."