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McDonald's new anthem celebrates beauty that only comes with diversity

Posted On: 2017-04-17 19:30:41

McDonald's India, the iconic international food brand, has always been about celebrating life's joyous moments over delicious food. Keeping true to its brand values, the food giant has introduced 'Happy Price Combos', a completely customisable menu that lets individual consumers choose their favourite burger with their choice of beverage at a starting price of Rs. 60 only!

Created by Leo Burnett India, the TV-led integrated campaign showcases relationships that are polar opposites, yet together. Even the anthem, sung by kids, echoes the unity in diversity philosophy. The commercial also urges people to enjoy different experiences, much like Happy Price Combos.

Speaking about the Happy Price Combos, Kedar Teny, Director Marketing and Digital, McDonald's India says, "McDonald's innovative product offerings have always struck a chord with the ever-evolving consumers. With the launch of Happy Price Combo, we want to give our customers a chance to customise and enjoy their favourite meal and beverage combo. Moreover, the #BeDifferentTogether campaign also highlights how McDonalds is a melting pot of divergent lifestyles coming together to create some classic moments. We are confident that this campaign will resonate well with our audiences."

The new TVC embraces peoples' diversity and celebrates their choices, giving them the freedom to pursue their own choices. The film shows men, women and children who are unique in personalities, choices and individual tastes, and gladly together despite all the differences. The catchy anthem "We are different-different, but together!" reiterates the thought that despite all our differences, we can all fit in together comfortably - just like Happy Price Combos!

Watch the film here

Speaking about the new campaign, Rajdeepak Das, Chief Creative Officer, Leo Burnett, South Asia said, "There hasn't been a better time to champion the cause of diversity. And who better than McDonald's to celebrate this? McDonald's has always been about people coming together over a nice meal, no matter how different. In fact, it's our differences that make our relationships better. Ergo, we featured people who may be completely opposed in their food and lifestyle choices, but are very happy in each other's company despite that. This led to the larger thought #BeDifferentTogether, and I am confident that every viewer will see a little bit of themselves in this commercial."

The new, integrated campaign, although led by TV, will also have various other touchpoints.

Shares of WESTLIFE DEVELOPMENT LTD. was last trading in BSE at Rs.249.1 as compared to the previous close of Rs. 244.05. The total number of shares traded during the day was 30975 in over 506 trades.

The stock hit an intraday high of Rs. 250 and intraday low of 241.55. The net turnover during the day was Rs. 7670717.


Source: Equity Bulls

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