Manpasand Beverages is aggressively expanding its reach in Tamil Nadu to take advantage of cola ban in the state. The pure play beverages company has built a robust network of dealers and is adequately equipped to cater to the demands of the southern markets in the summer season. The company is setting up a plant in Sri City with an investment of Rs. 150 crores to cater to the demands of Tamil Nadu and other key southern markets.
The company's Fruits Up, a range of carbonated fruit drinks and premium fruit juices, and flagship brand Mango Sip, are now available at more than 8000 retail outlets across the state. These outlets include standalone retailers, small provision stores and modern retail stores, such as Reliance Mart and Heritage. The company has built up a robust dealer network consisting of distributors and superstockists.
In order to meet the continuing demands of the customers, the company is setting up 3 more manufacturing units in Vadodara, Varanasi and in eastern part of India - location of which has been identified recently. These new plants will not only double the company's production capacity in the coming 12-18 months, but will also help Manpasand to reach out to newer markets. Since June 2015, Manpasand has embarked on an expansion mode through strategic alliances in both on-trade and off-trade formats. The company's brands are available at METRO Cash & Carry, Baskin Robbin, SAPR and other major organised retail chains.